Musums Which The Community Require For Analysis The Perspective Of The Direction Of Development Of Museums In Our Region From The Audience Survey

As an important part of culture, museums step on an unprecedented phase of development with the progress of social economy. With the "people-oriented" in-depth thinking, museum audience research has become the essential means of museum development. Understanding the audience, being familiar with the audience, meeting public needs, providing viewers with more satisfaction, more comprehensive services become the museum's top priority increasingly. However, the development of museums in our region in the audience of the museum is a weak link. The further development of the museum requires to understand the audience and to meet the demand of the audiences'. Only in this way the museum audience base and social influence could be expanded and a win-win social and economic benefits museum will be achieved.In this paper,13museums in Inner Mongolia were investigated in both winter and summer vacations. Questionnaire and Statistical analysis were adopted. Natural features of the audience, awareness of the audience, methods to understand the museums, purpose of visitation and feelings after the visitation were obtained after analysis. Focus on the results above, the future direction of the museums (means the development of the museums) was discussed.