Research On Training Program For Saler Of Fawer Company

Fuao Automotive Parts Co.,Ltd,Founded in 2007.The predecessor of the company is Fuao Automotive Components Company Limited,Unified Deployment of the Reform of State-owned Enterprises and FAW Group Company System in accordance with the State’s Relevant Policies on the Reform of State-owned Enterprises,Former Fuao Company has undergone an overall restructuring,from an Old State-owned Enterprise to Self-management and Self-sustaining Profits and Deficit,Joint Stock Company Limited with Market Decision.With the change of company system,The Business Model Changed from Promoting Business Model to Market-driven Business Model;This shift has led to a redefinition of the structure and personnel responsibilities of each department,Especially the most influential sales department;After restructuring,Require salespeople to grasp the market faster and better and to understand the market trend,Effective Exploitation,Expansion and Occupation of the Market;This makes the company more demanding on the abilities of salesmen;At the same time,it also puts forward higher training needs for human resources departments;Need salesperson training program can be suitable for company’s long-term development and strategic objectives.This paper is based on Adult Learning Theory,Maslow’s Needs Analysis Theory and Koch’s Level 4 Training Evaluation Model.Reference to excellent courses at home and abroad,Reasonable Analysis of the Existing Main Problems of Sales Personnel Training in Fu Ao Company.Attempt to establish a set of scientific and complete training program for Fu Ao Company,Perfect training process,detailed and Practical Courses.Market Positioning Based on Company’s Current Enterprise Scale,Organize necessary training for sales personnel at all stages of their work life cycle.Using Maslow’s Demand Analysis Theory,Understand training needs for Salespeople;Take training on post,training transfer,daily skill training as the daily process of human resources training in the company.Improve the service consciousness of salesmen and enrich their product knowledge.Have the ability to serve different customers.Establish a long-term and feasible training program for salesmen,Establish the corresponding training and assessment mechanism.Evaluate the training of salesmen with Koch Level 4 training evaluation model.Assessment is that training effectiveness.Gradually improve the training process to meet the company’s requirements for sales personnel.Better Use of Effective Human Resources.Maximize the effectiveness of resources in the company.At the same time,improve the quality and ability of employees.In this paper,through a large number that detailed human resources training materials and practical problems.Make use of what you have learned and combine it with practice.Help companies sort out problems and find solutions.Make training more scientific.Enable employees to receive training from passivity to actively participate in training.Improve their work performance and ability.Bring new market opportunities to the company.Help sales department improve sales performance.Achieve the future development strategic goal of the enterprise.And provide corresponding career development opportunities for excellent employees,so that employees and enterprises can develop together and achieve a win-win situation.