The Research For Development Strategy Of JC Financial Consulting Company

In recent years,China’s political,economic and cultural development has been greatly expanded,and more and more SMEs are investing in economic construction.The transformation of China’s economic system has created a broad prospects for the development of the service industry.In particular,the consulting industry is a sunrise industry.At the same time,the consulting industry is also a knowledge-based industry.The personnel quality and consulting experience of the consulting team have greatly affected the development of the consulting industry.At present,the industry has tremendous opportunities for development and is facing more and more fierce market competition of potential entrant.Consulting industry includes: human resources consulting,strategic consulting,corporate culture consulting,financial consulting,etc.The financial consulting industry is still in its infancy.Generally,there are many small accounting companies.With the nationwide networking of big financial data,more and more small and medium-sized enterprises will have a great demand for financial accounts.Therefore,to understand the development opportunities and competitive situation of the financial consulting industry and formulate corresponding development strategies is a top priority for JC financial consulting companies.In this paper,JC financial consulting company as the research object,first of all,the development background,development process and development status of JC financial consulting company are analyzed.Then the PEST analysis model is used to analyze the political environment,economic environment,social environment and technical environment which the enterprise faces.By using Potter’s five force model,the company’s industry environment is studied in detail,and the competitive environment of the company is revealed to identify the opportunities and threats to the enterprise.In terms of production status,organization structure,human resources,financial situation,marketing ability,management ability and so on,it comprehensively evaluates the internal environment of the company’s resource level and management ability,and reveals the advantages and disadvantages of the company.Finally,the SWOT matrix analysis method is used to comprehensively analyze the strengths,weaknesses,opportunities and threats of the company.It is found that the strategic combination of SO and ST is most suitable for the company’s reality.On this basis,the company’s corporate strategy and business level strategy are formulated.JC financial consulting company should adopt an integrated strategy to convert the sales part of the company channel into direct sales and reduce the cost of sales.The company should adopt the target concentration and product differentiation strategy to focus the company’s resources on the training and financial consulting business of the finance course,and make the company under the condition that the whole consulting industry is not mature.Build your own brand.