Developing Strategy Research Of XinJiang JDA Group Limitied Company

Since reform and opening up,China has implement the socialist market economic system.In the 21 st century,the globalization process has been accelerating,external competition pressure and internal demand to promote the pace of reform of state-owned enterprises in our country.After years of learning and exploration,the reform of state-owned enterprises in our country has obtained the obvious result,which towards the basic direction of modern enterprises.It gradually realize the state-owned enterprise has clearly established ownership,well-defined power and responsibility,separation of enterprise from administration,and scientific management of modern enterprise system.Compared with inland areas,Xinjiang located in the northwest frontier,people's income level is low,coupled with the geographical environment,climate and the influence of national culture,etc,which lead to slow economic development.Xinjiang production and construction corps state-owned enterprises reform process is slow due to historical reasons and characteristics.State-owned enterprises in the system of the transformation of modern enterprise system,there are many obstacles in the process,and some institutional contradictions and problems have been highlighted and become a barrier to further reform.For example,government interference in enterprises,internal management of enterprises still have administrative orders in place of market means,etc.Therefore,this paper researches on the development strategy of Xinjiang JDA group co.,LTD.,hoping to expand production and construction corps research method system of state-owned enterprises,and play a certain reference for the development of the enterprise itself,which has important theoretical significance and practical significance.The research contents of this paper mainly include the following four parts:First,the introduction.Mainly discusses the background,research purpose and significance of topic selection.On this basis,the paper reviews theories of enterprise theory and management strategy;Second,the company development overview.The contents of this section mainly include the comprehensive situation of the group company,the status of human resources,the status of business development,the state of corporate governance and the financial management of the company.Third,internal conditions and external environment analysis.The internal resource conditions mainly analyze the company's resource base,operation capacity,cost control ability and competitive ability.The external environment analysis is based on the PEST method to conduct macro analysis of policies,economy,society and technology,and conduct industry analysis based on market environment and competition conditions.Fourth,strategic analysis and strategic selection.Based on the detailed analysis of the internal resources and external environment,this part is based on the SWOT analysis method,the company has its own development advantages and disadvantages,external opportunities and threats of in-depth analysis.Based on the SWOT strategy analysis model,the company's development strategy is put forward.Study found that Xinjiang JDA group co.,LTD.Under the background of economic belt "silk road" construction,facing unprecedented opportunities for development,but as the reason of Xinjiang corps of market environment and its own system,reform and the implementation of the strategy of developing and faced with a series of obstacles.Therefore,in order to promote the reform of enterprises and to ensure the smooth implementation of development strategy,this article finally in the organizational reform and institutional innovation,enterprise culture,organization and leadership,financing channels and talent introduction,countermeasures and Suggestions are put forward.