Chongqing Electric Company Developmental Strategy Research Based On PEST And SWOT

Because the foundation, publication and the scale economy, the China treats the electric power as natural monopoly, it runs monopoly under the execution planned economy system . For a long time, the electric power company value of the strategic problem the not enough, the after the electric power the system the carry the on reform the and the break the monopolize to break, the lead the into the competition, the how the foresee the a future development, the hold opportunity and draw up to match actual development strategy is one of the topic that charged barbed wire net business enterprise needs resolve urgently to currently.The Chongqing Electric Power company is state-owned Major industry, the main management is the electric power related each industry, are shouldering for the Chongqing area power supply important task. Along with the international and domestic environment's change with the Chongqing economy's fast development, will develop in the future according to the central committee to Chongqing"314 total deployment", Chongqing will argue vigorously about 2020 will construct into the Chinese Yangtze River upstream the economic center. In the last few years although obtained very great result, the charged barbed wire net development still exist cloth to order problems, such as the capacity shortage and the charged barbed wire net structure absurdity etc. Speed a research and draw up power company in Henan development strategy to construct a local and top-grade electric power business enterprise to have important and realistic meaning to power company in Henan under the current situation, and have an important function towards promote place economically develop also.The paper concludes and organizes the domestic and international theories on strategy and strategy management's system, takes advanced strategy management science from home and abroad as a guide, bases on the reality of the Chongqing Electric Power company, and focuses on establishing the long-term competitive advantages of the Chongqing Electric Power company. Based on making multiple use of the basic theories and means of strategy management, adopting the research technique of combining the theories with practical, qualitative and quantitative analyses, we can recognize and fix company's evolution strategy in order to guide the company to quicken development in the complicated and competitive market, by investigating the situation of the marketing of electric power maintenance, analyzing floods of business data of the industry and the enterprise own basic situation, making certain exterior and interior environment, seeking opportunities and threats, evaluating objectively strengths and weaknesses.In addition, to safeguard the formulation strategy the effective implementation, this article from the transformation idea, the optimized resources, the adjustment structure and so on five aspects proposes the strategic plan safeguard mechanism.