Research On Development Strategy Of Ro-star Electronic Systems Co.,Ltd

Since the 1990 s,the global automotive industry had ramped up over ten years with rapid growth.Based in the Chinese economy transition from rapid growth to high quality developing,both internal and external industrial environment have changed a lot under the ongoing technical and industrial revolutions.OEM and component plants rush to get rid of traditional operation modes while searching more innovations to keep the pace of time.Ro-star Electronic Systems Co.,Ltd.,is an America owned manufacturer initiating from diesel engine wire harness.After almost 20 years,Ro-star takes 65% shares of Chinese diesel engine market,which was named as good enterprise with high quality,excellent service and sensitive reactions.Nowadays,with updating of national emission regulations,execution of “Blue Sky Protection Campaign”,impact of China-US trade conflict,and alternative energy automotive rising,pursuit of high technical products like unmanned vehicle,smart car etc,all above this take great influence to the further development of Ro-star.Under the actions of internal and external factors,Ro-star exposed his weakness like sales revenue standstill,business concentration,higher cost etc,of which badly impact Ro-star to search for new chance in such a aggressive market.Based on existing development status of vehicle and related component plants,the thesis use PEST to summarize external environment of Ro-star through politics,economics,society and technique.Meanwhile,it is realized advantages,shortages,opportunities and threats through SWOT.With chance and challenges,the strategy of enterprise plays a very important role to their further development.If the thesis gives some guidelines to Ro-star,and do it's a favor in enhancing competitiveness,continuous development and healthy grow,that would be very anticipant...