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The Research On Developing Strategy Of Shanghai New Nanyang Information Technology Company

Posted on:2015-04-01Degree:MasterType:Thesis
Country:ChinaCandidate:Y J WangFull Text:PDF
GTID:2309330476452972Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the increasing of economy globalization and China’s socialist market economic system gradually formed and perfected, the acceptance and application of new technology in all walks of life becomes more and more urgent and important. This paper aims to Shanghai new nanyang information technology co., LTD., the analysis of the external environment and internal conditions, make enterprise development strategy, to improve the effectiveness of the enterprise management decision, thus make the company the sustained development of the market competition in the future.The article adopts the method of analysis of the theory with practice, according to the porter five train of thought for studying the model, the swot theory as the main basis, through to the Shanghai new nanyang macro and micro environment of information technology co., LTD., objective analysis, put forward the company in the market competition advantages and disadvantages and development opportunities, make enterprise general development strategy and basic competitive strategy.Shanghai new nanyang information technology co., LTD., taking use of cloud computing and big data applications for general intelligence education enterprise development strategy. Combining the reality of enterprises, from the organization, marketing, human resources from several aspects such as formulated the strategic implementation safeguard measures.
Keywords/Search Tags:Strategic Management, Development Strategy, SWOT Analysis, Cloud computing, Big data, PEST theory
PDF Full Text Request
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