Study On Developing Strategy Of Township Enterprises Fireworks

Fireworks were invented in the late Sui Dynasty and early Tang Dynasty, dating back over 1,400 years. Developed to today, the fireworks industry is not only carries the connotation of the history, culture and folklore, but also has a high economic value and tourism value; not only thousands of years of traditional Chinese culture, heritage, and representatives from one side reflects China’s image, thereby Connecting China and the world, convey to the world peace, friendship and blessings. From appears, the fireworks industry has experienced invention, dispersion, concentration, rectification, promotion, restructuring and transformation six stages. As fireworks origin, has been a pillar industry of fireworks in Liuyang City, at present, the fireworks industry is in a period of benign development, but also entered the standardization of the critical period of production.Up to now, the production of fireworks in the country more than 7600 companies, more than two thirds of companies focused on Liuyang, Liling, Shangli and Wanzai, the junction of Hunan and Jiangxi, fireworks production township enterprises in these areas accounted for over 80% of China’s annual output. Because of these counties are located in the fireworks business is essentially the township, so the township fireworks companies determine the future development trend of China’s fireworks business trends. With the rapid development of China’s economy and society, especially in China’s integration into the world economy, the integration of China and the world, making fireworks greatly expand the market space. With domestic markets, the current international market demand is also showing a trend of rapid growth. Rapid growth in international and domestic market demand, on the one hand to the fireworks industry to bring a historic opportunity; But on the other hand, a new round of fireworks industry consolidation and development of industry standards for township enterprises fireworks poses a serious challenge. Integrated township fireworks township enterprises and clear business development strategy is essential. Fireworks industry is a pillar industry in Liuyang city, faced with industry consolidation and standardization of the fireworks industry and government to strengthen the administration, which is both an opportunity and a challenge.Based on this, the development of enterprises fireworks must have a clear strategic choice, and this one needs a strategic choice based on their own fireworks industry development status and trends; on the other hand, can’t ignore the impact of the macroeconomic environment. Therefore, understanding the political, economic, social and technological macroeconomic environment, analyzing the current situation and development trend of the industry, specifically Potter "five forces model" in the relevant market players, fireworks enterprise to be accurately developed to meet their own needs and circumstances of development strategy.Hunan MingYi Fireworks Group Limited (hereinafter referred to as MingYi Fireworks) is a created in 1982, is a fireworks companies located in Liuyang city. Through 30 years of development, the company has become a research and development, production, sales, fireworks in one of the large-scale private enterprises. In recent years, like other enterprises of the industry, the company is also facing a transition and transformation industries, integration of industrial chain resources to more effectively adapt and develop the domestic consumer market situation fireworks. For this reason, in the new historical period, before the market opportunities and challenges, Ming Yi fireworks need to develop clear development strategy.From the political and legal, economic, social, cultural and other technical macroeconomic environment, the fireworks industry is facing negative aspects relevant laws and restrictions and customs change in government policies, but there are also China’s overall economic development trend is good, people’s income and consumption levels continue the upside to improve and enhance the technical level and so on Analysis can be seen from the industry, many fireworks companies in Liuyang city, the overall scale of production is small, but as a pillar industry in Liuyang City, the government’s attention and support for the future development of the fireworks business has an important role in promoting. " Five forces model" analysis of existing competitors in the industry specifically, potential entrants, substitutes, suppliers and customers of the situation. From the analysis of the company’s internal resources and capabilities perspective, you can see the company has to adapt to the development of internal conditions. Through SWOT analysis, threats and opportunities can be seen from outside the company, and the company’s internal strengths and weaknesses, thereby completing the company’s strategic alignment. We believe that Ming Yi Fireworks current overall development strategy should be a rapid growth strategy. To ensure the smooth implementation of this strategy, we believe that Ming Yi fireworks need to take the appropriate development strategy from management, marketing, research and development, branding, etc., and to implement specific safeguards.Township enterprises are the main fireworks industry is currently facing both opportunities and challenges of the environment, clear strategic business development is essential. As the body of the fireworks industry, studying on developing strategy of township fireworks enterprises, provided a strong practical significance for the development of fireworks enterprises in Liuyang city. Meanwhile, the related strategic management theory and strategic analysis tools introduced to the strategic design and strategic choice of township enterprises fireworks on the overall strategy designed to locate and develop implementation planning, analysis and interpretation of functional layers safeguards implementation and overall strategy, provided a more strong operability, have some reference value for development strategies of township fireworks enterprise in Liuyang city and other areas.