Study On The Development Model Of Rural Tourism In Hainan Province Under Shared Economy

With the development of national economy and the improvement of people's material consumption,the demand for tourism is growing,especially in rural tourism.Rural tourism is an important channel to realize rural revitalization,optimize industrial structure and solve the employment problem of rural population.Under the "Internet +" perspective,the concept of shared economy is quickly accepted and integrated into life.Therefore,with the help of the concept of sharing economy,this paper takes Hainan rural tourism development model as the research object,through theoretical analysis and empirical research,to explore a new model of Hainan rural tourism development under the sharing economy.First of all,on the basis of literature research and data analysis,the theory of industrial integration,the theory of experience economy and the theory of sustainable development are taken as the relevant theoretical basis,and discussed and explained.Secondly,it expounds the current situation and influencing factors of rural tourism development under the sharing economy,and summarizes the power system of rural tourism development sharing.We will make every effort to explore the existing models of Hainan rural tourism sharing development,such as community participation model,characteristic ID model,sharing farm model,and industrial integration model.Finally,based on the grounded theory,this paper analyzes the problems in the development of rural tourism sharing in Hainan Province,and concludes four main categories: hardware problem,software problem,low sense of integration and low sense of reliance.It further puts forward the problems and optimization path in the development of rural tourism sharing economy in Hainan Province,and finally constructs the sharing mode of rural tourism development in Hainan Province,which is mainly composed of supporting force system,power system and target system.Sustainable development of rural tourism is the supporting force,rural revitalization is the driving force,beautiful rural construction is theattraction,Intelligent Tourism platform is the construction force,sharing + tourism +expanding industry is the supporting force,and ultimately achieve the goal of sharing,co construction and win-win.