Study On The Process,Mode And Mechanism Of Rural Social Relations Reconstruction In The Context Of Tourism

With the prosperity and development of China's economy,social capital has been deeply affected in various regions and the traditional rural areas have been greatly affected.How to achieve rural transformation and development and to build a harmonious rural society have become urgent topics for research and solution.The villages under the promotion of tourism have changed the life,production,economy and culture of rural areas.They have also changed the traditional social relations in rural areas,changed the process,mode and mechanism of rural social relations construction.The research on rural social relations became rural The entry point of the revitalization strategy has also become a new hot spot in academic research in China.Tourism villages are no longer pure villages,but rural tourism sites with the nature of space production.They are a combination of various social relations,and rural social relations have entered a dynamic evolutionary process.Reconstruction of social relations in tourist villages is an important perspective of the study on the impact of tourism development.It is a comprehensive research topic combining tourism,geography and sociology,and is an exploration and attempt to build a harmonious society.Tourism has affected rural society by the influence of new culture and new system.At present,there are not many studies on exploring the characteristics and mechanism of reconstruction of rural social relations from tourism perspective.This paper selects and develops the representative rural tourism destination Huangshan Emerald Village And Angjilujian Village as the research object,the characteristics and mechanism of the reconstruction of social relations in tourism villages as the research content,a large number of language and text data were acquired on the basis of many case studies and in-depth interviews,and the data were sorted and analyzed,Based on the grounded theory,a general theoretical model of the reconstruction process,mode and mechanism of rural social relations under the tourism context is constructed.This study found that:(1)The rural social relations in tourism development deviate from the traditional "difference order pattern",but the traditional blood relationship and geo-relationship are not completely marginalized.The social relations of traditional acquaintances gradually become contractual and rational,and social relations exist With theintertwining of traditional and modern elements,de-emotional and contractualization have become the main characteristics of the development of social relations.(2)The development of rural tourism promoted the change of rural society,changed the traditional way of social interaction,changed and reorganized the various elements of rural society,economy,culture,industry and space,and also led to the reconstruction of social network.(3)Tourism villages with different types of development,development stages,and development paths have differences in the process,methods,and mechanisms for re-establishing social relations in tourism development.(4)There is commonality in the reconstruction of social relations in tourist villages with different development types,different stages of development and different development paths.Whether traditional or new,mature or early-stage,top-down or bottom-up tourist village,the reconstruction of social relations arises from the changes of social economy,space,culture and social structure.The society The way of constructing the relationship rebuilds the new social relations together from the internal way to the internal and external way.The internal and external mechanisms of each other jointly drive the reconstruction of social relations in tourism rural areas through interaction and dynamic coupling.This paper proposes a general theoretical model of the reconstruction process,mode and mechanism of rural social relations in tourism context in order to provide the direction and path for the realization of the transformation and development and the building of a harmonious society in rural tourism in different regions,different types and different development paths.