Study On Evaluation Of Tourism Development Projects In Chikan Ancient Town

The value orientation of the tourism industry should be to continuously meet the growing high-level,high-quality spiritual and cultural needs of the people.Nowadays,China's tourism industry is at a critical stage of transformation.The cultural landscape aimed at satisfying the deeper "spiritual" and "psychological" aspects of the people has gradually become the general direction of tourism development.Chikan Ancient Town has superior building resources and human resources.When developing and constructing,it scientifically formulates the development direction,correctly evaluates the resources of Chikan ancient town,adopts local development measures,and constantly explores the historical heritage of Chikan ancient town,humanistic characteristics,value character.It will have a crucial impact on the future construction and development of Chikan Ancient Town.This paper puts forward development policy recommendations for the tourism project of Chikan Ancient Town through the analysis of the conditions of tourism development in Chikan Ancient Town,the analysis of SWOT theory and the analysis of the current situation of tourism market and product development.Through the evaluation of tourism resources and development of Chikan ancient town,tourism impact assessment,financial evaluation and social evaluation,the economic and social benefits brought by this project were analyzed,and the conclusions necessary and feasible for this project were finally established.The construction of Chikan Ancient Town is in line with the relevant policies of the country to promote the development of tourism.It is the breakthrough and the only way for Kaiping City to build overseas Chinese cultural brands and the adjustment and optimization of tourism resources;it is also needed for the protection and development of Chikan Ancient Town;it can extend the tourism development industry chain of Kaiping City.To promote the Kaiping tourism industry to a high level and sustainable development,project construction is necessary and feasible.After the project is completed,it will attract tourists,increase the number of tourists,promote tourism consumption,increase employment opportunities for local people,and become a stable and lasting source of income for local governments and residents,with good social benefits.