Research On The Countermeasures Of Tourism Development And Promotion Of Qingmuchuan Ancient Town In Hanzhong City,Ningqiang County

With the development of economy and society,people are no longer satisfied with simple satiety in terms of consumption,but want to get higher-level enjoyment,and are more and more inclined to lead a "slow life".The same tourism and sightseeing mode can no longer meet people's demand for high-quality tourism projects.As we all know,as an important carrier of traditional culture,ancient towns have profound cultural connotation and tranquil life style.They are the concentrated embodiment of Chinese culture and epitome of Chinese civilization for thousands of years.Therefore,more and more people go to ancient towns to carry out tourism activities.After more than 20 years of development,with the diversification and personalization of people's needs,the tourism development model of ancient towns in China has gone through tourism and leisure,and is now gradually showing signs of developing into the third generation of life experience model.Based on the actual situation of Qingmuchuan ancient town in Hanzhong city,ningqiang county,this paper discusses the practical problems in tourism development and the research on promotion countermeasures.Based on the local situation of Qingmuchuan ancient town and consulting relevant professional materials and documents,this paper first sorts out the research status of characteristic towns at home and abroad,and discusses the theory of tourism destination life cycle,the theory of industrial integration and the theory of sustainable development.Secondly,the life cycle theory of tourism destination is taken as the foundation,and specific data are used to analyze the stage of tourism development in Qingmuchuan ancient town,so as to have a more reasonable orientation for the future development direction of Qingmuchuan ancient town.In the design of the questionnaire,the questionnaire was designed based on the perspective of sustainable development,so as to investigate the current situation and problems of Qingmuchuan ancient town,and make data analysis on the survey results.From the analysis,it is concluded that tourists pay more attention to the historical and cultural details of Qingmuchuan ancient town,as well as the service level of catering,accommodation,tour guides,transportation,shopping and entertainment.Then,according to the data,the existing problems in Qingmuchuan ancient town are obtained,andcountermeasures are put forward for its further tourism development,such as refinement of infrastructure construction and improvement of quality service,deep excavation of Qiang and folk culture in the ancient town,all-round highlighting of squire culture in Wei Futang,quality promotion of tourism products in the ancient town,coordination of the relationship between utilization and protection of ancient town buildings,realization of the goal of joint participation of host and guest in environmental protection in the ancient town,and all-round publicity and promotion.According to theoretical research,data analysis,combined with the actual situation of Qingmuchuan ancient town,this paper aims to put forward promotion countermeasures for tourism development of Qingmuchuan ancient town,hoping to promote sustainable development of Qingmuchuan ancient town.