Motivation Of Ancient Town Tourism & Ancient Town Development

Relying on the specified environment, reserving and inheriting the unique character of the resident and the ethnic characteristics in certain of region, the ancient town is the human settlements between the city and town, which is the historical accumulation and the continuation of a tradition as well. It greatly attracts the urbanite staying in the city cage long time by its different raw and simple living environment and the ease lifestyle of the local resident, whose peculiar cultural connotation, especially the traditional environment isolated from the modern civilization meet the mind and idea of the modern people to return to the nature.With the development of tourism industry, ancient town tourism has nowadays become one of the most popular tourism productions among tourists. The economic benefits brought by ancient town tourism have prompted domestic ancient towns to get actively involved into the development of ancient town tourism. Current developing models of ancient town tourism in China are just copying each other. Dominated by the developers' ideas, those ancient town tourism productions have been copying one another and fairly commercial without any authentic culture. Town Tourism Development ignores the needs and motivations of tourists, town difficult to achieve sustainable development of tourism.Domestic research on ancient town tourism mostly focus on the macro-development and operation management, while research on ancient town tourists is rather insufficient, especially the micro-psychology of ancient town tourist that influences their decision-making process of which the studies on tourists'motivation are deficient. Motivations are key factors to decision-making process of tourists. This paper therefore based on the theories on ancient town tourism and tourist motivation theory focuses on what ancient towns really are and explores why tourists come to ancient towns and comes to a conclusion of how ancient town tourism should be suggested to develop and be motivation oriented.The innovations in this paper are as belows: First of all, the innovative research system:this paper based on the line of "what"-"Why"-"how to do it," using the subjets of tourism, anthropology, psychology and other disciplines of knowledge, by systematic studying, to develop a thematic area of research.Secondly, the innovation of research scope and contents:The insufficient aspect has been discovered within the scope of ancient town tourism, namely research on the inner motivation of ancient town tourists. Starting from the study of ancient towns, the object of ancient town tourism, this paper defines what ancient towns are through comparing cities and country; it also explores why tourists come to ancient towns for tourism and how to develop ancient town tourism;choosing Ciqikou Town as a sample, this paper involves field study and provides motivation-oriented suggestions on how ancient town tourism should develop.