The Tourism Development Pattern Of Ancient Town

As the concentration of traditional folk culture, ancient town bears many social functions, such as heritage protection, cultural inheritance and so on. Protection and development are the major topics of the ancient town, which is the unity of opposite relations. Ancient town attracts tourists with its cultural tourism resources and full-bodied village custom. The value of history, science, using and aesthetics should be fully excavated through the protection and development process, and the target of protection and development should be achieved by tourism development.The tourism development pattern of ancient town is different from the general to urist spot. The virtual carrier of ancient town tourism is itself, which is the combinatio n of high-quality resources and ancient town. It was a perfect unification of resource o wner(supporter) and tourist participation, tourist demand and tourism product proven.Balance these relationships scientifically such as protection and development, tourist demand and resource support, tourism participation and tourism benefit were the esse nce of ancient town tourism value excavation that was key to innovation the tourism d evelopment pattern of ancient town.(1) The key influence factors of the development pattern are: the supplying of tourism resources, ownership of the tourism resources, residents participation and tourist behavior preference. So the scientific development pattern of the ancient town tourism must take the organic fusion of ancient town resources, the town residents, tourist demand, tourism service facilities and infrastructure into consideration.(2) As for resource support, Qingcheng Town has various high-quality tourism resources and characteristic humanistic tourism resources. The highlights among them are resident quadrangle courtyards, classical learning academy, ancestral temple and town’s god temple. The practical ownership of these crucial tourism spots are local residents, and the occupation mode is individual or collectivity. However, development intensity, resident participation degree and tourism product combination are not as good as required.(3) Tourists generally are keen on cultures of architecture, hookah and folk. Qingcheng Classical Learning Academy, Luo Grand Courtyard, Gao’s Ancestral Temple and Resident Quadrangle Courtyards are the highly-centralized tourism destinations. These tourism wills are homologous to high-quality tourism resources distribution and guide the direction of ancient town tourism development.(4) Residents participation aspiration degree is strong, but only 2.5% of them could put into effect substantially. The tourism development management patterns of “Yuzhong Qingcheng Tourism Service Limited Company” and “Scenic Spot Organization Committee of Qing Cheng Town” are actual government-leading, and the fact blocks local residents and restrains resident participation passion of tourism development. As a result, the benefit of resource supporter is damaged.(5) Therefore, under the premise of cooperating the relationship of ownership, administration authority and management right reasonably, the emphases should be government guide, department Coordination, multi-participation and market operation trying to build a resident participation development pattern which is government-led, taking overall development as priority and attracting investment as supplement.(6) The experiences tourism products of ancient town cultural, wetland of lotus pond, sightseeing agriculture and festival tourism product should be cultivated continually and made as a rich tourism product combination. At the same time, tourism infrastructure and service facilities include catering facilities, transportation capacity, accommodation situation, shopping environment and entertainment establishment demand constantly improving.