Comprehensive Financial Analysis Of FG Enterprises Based On Harvard Analysis Framework

The electronic information industry is a key development area of China.It has been included in the national top ten industrial revitalization plan by the Chinese government,encouraging the development of the electronic information industry,and helping China to achieve its goal of independent innovation and building an electronic power.Among them,as the hardware supporting industry,which is inseparable from the development of the electronic information industry,the electronic component manufacturing industry,due to the renewed iteration of technology,its global vertical division of labor and the growth of industrial transfer have become faster,making the competition of the industry gradually larger.This paper selects FG company,which is representative and strong research value in the electronic component manufacturing industry,as the target case,and uses the Harvard analysis framework to analyze the financial status of the company for the past five years.Among them,the strategic analysis level,in the three most commonly used models-PEST model,Porter five force model and SWOT model,combined with the specific situation of the enterprise to select the latter two for the strategic analysis of the target enterprise.At the level of accounting analysis,the accounting policies and accounting estimates selected by the company were carefully analyzed and compared,and the three items with relatively large assets were selected for analysis,and reasonable and stable conclusions were obtained.In terms of financial analysis,the financial ratio is mainly used for comprehensive analysis,and the two benchmark enterprises in the same industry are compared,and efforts are made to find the gap and find the problem.At the level of prospect analysis,combined with the conclusions of the three analyses that have been carried out before,the future development prospects and financial prospects of the company are predicted.Finally,make recommendations and draw conclusions,hoping to help the target company.Through the comprehensive analysis of Harvard's analytical framework,this paper draws the following conclusions for the target company: the strategic analysis level,it is understood that the competition within the industry is very strong,and FG has the advantage of rich customer resources and strong competitiveness,if the enterprise wants to pick up In the next few years,there will be further breakthroughs in market share.It is necessary to take advantage of its existing advantages such as technological leadership and customer advantages to ensure the maintenance of the dominant position,while paying attention to the problems found and taking timely measures.Focus on product technologyupgrades and strictly monitor product quality.At the accounting analysis level,it is found through analysis that accounts receivable and inventory account for a higher share of assets,and the corresponding accounting treatment can reflect the operation status more accurately.However,the management level of inventory needs to be improved,and accounts receivable are in current assets.The high proportion of the company will inevitably increase the financial burden of enterprises.Enterprises should strengthen management,and need to do a good job of depreciation and impairment losses for inventory and accounts receivable due to the principle of prudence.At the financial analysis level,the analysis found that although FG's profitability remained stable,there is still a possibility of increase.If the capital structure is unreasonable,the current liabilities account for a large share of total liabilities,and the solvency is poor.The cost of the project affects the profitability.In the comparison of the same industry,it can be found that FG's debt financing risk is higher than its competitors.Therefore,FG can sum up the advantages of its competitors and make corresponding adjustment strategies in accordance with its own situation to solve its own shortcomings.At the perspective of prospect analysis,under the general trend of slowing down the overall growth rate of China's electronic product consumer market,FG will maintain a good development prospect in the future,and further improve its profitability and accelerate growth.In the ever-changing industry competition,enterprises need to improve their market competitiveness,expand market share,and at the same time prevent financial risks and maintain stable development.