Based On The Harvard Analysis Framework Of Financial Statements Of Suning Commerce Group CO.

In recent years,with the rapid development of e-commerce,the traditional retail business pattern have been greatly challenged,and they have transformed to the internet trading to occupy the online shopping market.As a traditional retail industry,Suning commerce earlier aware of this crisis,is the traditional retail enterprises to switch to the typical business of electric power business,it is worth in-depth investigation and study.Therefore,under the background of the rapid transformation of the traditional retail industry,this paper uses the Harvard analysis framework as the theoretical basis to analyze the detailed financial statements of Suning commerce merchants,and draw the relevant conclusions and some enlightenment.In the first half of this article,the author details the background of the article.Including the introduction of the writing background and the Harvard analysis framework.The second part of this paper is the core of this article,through the Harvard analysis of the structure of the Suning commerce in-depth analysis.Including strategic analysis(PSER environmental analysis and SWOT analysis),accounting analysis(balance sheet quality analysis,profit statement analysis and cash flow statement analysis),financial analysis(solvency analysis,profitability analysis and operational capacity analysis),forecast the future of the enterprise.The Finally,summed up the problems encountered in the transformation of Suning commerce,and according to these issues for the Suning commerce to make corresponding recommendations.Hope that these suggestions can help Suning commerce,but also for other transition is the traditional retail industry to provide some reference.