Financial Analysis Of China Baoan Group Co.,Ltd. Based On Harvard Analysis Framework

In the post-crisis era,China's real estate industry is in decline.With the decrease of market demand,the development space of real estate industry in China is getting smaller and smaller.The real estate industry now faces many problems.It is crowded and competitive,and the government is trying to keep house prices steady and slow its growth.In the face of such complex environment,more and more real estate industry is looking for new development direction in the face of complex market environment.As an outstanding enterprise in the real estate industry,China BAOAN is constantly looking for a new direction in its development.First invested in the pharmaceutical industry,and then invested in the new energy industry with a strategic vision.China BAOAN as the listed company of real estate enterprises is the case object and we analyzes it on the basis of the Harvard analysis framework.The first part is mainly the whole paper.It's about the writing and the meaning of the writing,the main research methods and the writing of this article.It introduces relevant literature and the research results of financial analysis system in China and abroad in recent years.The second part mainly introduces the theory of Harvard financial analysis framework.Briefly describe the theoretical basis of financial analysis.The third part is the case introduction.This paper briefly explains the situation of China BAOAN,and briefly describes the structure of organization and its main business situation at this stage.The fourth part is the analysis of the case in the Harvard financial analysis framework.The strategic analysis section mainly analyzes the strategic positioning through SWOT analysis,and the industry through the porter's five forces model and the life cycle theory.The accounting analysis section mainly describes the accounting policies of enterprises and analyzes items in its financial statements.Financial analysis is mainly analyzed through report structure,ratio analysis and cash flow.The prospect analysis is mainly discussed in the industry forecast and financial forecast.The fifth part is based on the above analysis.This paper puts forward some problems existing in the strategic transformation process of China BAOAN,and provides suggestions for the strategic development of it.And talk about the short of the article.It is hoped that through the content of the above article,this article can provide some reference real estate industry financial analysis.It can improve its competitiveness and sustainable development on the basis of financial analysis.