Financial Analysis Of Yueyang Forest&Paper Co.,Ltd. Based On Harvard Analysis Framework

Due to the gradual recovery of the global economy in 2017,China's economic growth is slowing down and stabilizing,with an annual GDP growth of 6.9%,China's economy is steadily improving.With the effect of supply-side reform gradually emerging,the national economy is running smoothly and gradually adapting to the new normal economic development.After adjustment in recent years,the supply and demand structure of China's paper industry has been improved,and the prosperity of the industry has been greatly enhanced.As a large domestic paper-making enterprise,Yueyang Forest Paper began to carry out business transformation and entered into the ecological landscape industry,forming a dual-core development industry pattern with "paper-making + ecological landscape" as its main business.The research object of this paper is Yueyang Forest Paper,a listed company in the paper industry.Yueyang Forest Paper,as a large-scale enterprise established in the domestic paper industry for a long time,can objectively reflect the current situation of the domestic paper industry.The article is mainly divided into six parts.The first part is the full text of the general.It introduces the significance of this paper,the research methods used in this paper and the ideas of the whole text.In the second part,the Harvard Analytical Framework,the research method used in this paper,is briefly explained,and its advantages and disadvantages are pointed out.The four most important components of the Harvard Analytical Framework,namely,strategic analysis,accounting analysis,financial analysis and Prospect analysis,are briefly introduced.The third part analyses and explains the specific situation of Yueyang Forest Paper.Next,based on the Harvard analysis framework,the case Yueyang Forest Paper is studied and analyzed in detail.This constitutes the fourth part of this paper.The fifth part is based on the analysis results of this paper to make a reasonable outlook for the future of Yueyang Forest Paper.In this part,we put forward some suggestions for the problems found.The sixth part is the summary of the full text,which makes a simple summary of the conclusions.Because of the limited ability of the author,there are many defects and shortcomings in many places,leaving room for discussion.Finally,I hope that the analysis ideas in this paper can provide some reference for the future development of domestic paper industry.