A Study On The Impact Of Corporate Financial Strategy On Financial Performance Under The Business Model

If an enterprise wants to create value and make profits,it must have a business model in line with the development of The Times,and at the same time,it must implement a financial strategy that is in line with the business model,so as to ensure the effective operation of the business model and obtain greater financial performance.Facing the increasingly competitive market environment and technology changes with each passing day of science and technology revolution,the enterprises in exploring different business model to adapt to the market,looking for the way of profit growth pole of endeavour,corporate management thinking has been an important issue: how to develop and implement match the business model of financial strategy to improve the enterprise's financial performance,currently there are many scholars have conducted in-depth research in this aspect,and of great achievements.,however,the study more inclined to the theme of business model innovation,and business model,combining the concept of financial strategy,financial performance,study the three internal relations and the influence of literature is relatively small,especially in the specific case of business models under the action of different historical periods in financial strategy research is insufficient.Based on this,this paper selects yonyou network as a case study,selects its exploration process from software information enterprise to Internet enterprise as the research background,and analyzes the influence relationship among its business model,financial strategy and financial performance in the transformation process,so as to draw useful results and enlightenment.The first step of this paper is to establish the research path.Starting from the canvas of business model,nine factors are highly summarized to build the three dimensions ofbusiness model driven financial strategy research: Resource integration,profit driven,more valuable,then the implementation of the strategy of building financial impact on financial performance path,complete the business model,financial strategy and financialperformance relationship between the construction of the framework,to search for enterprises to keep up with the development of The Times to improve strategicdecision-making scientific method,the second step in combination with case analysis,network information from the software that use friend enterprise transformation for Internetcompanies,in 2013 as the watershed,the use of old and new business model from traditional SAAS business model transformation for the cloud service "platform + industry" business model,for dynamic analysis of SWOT,ufida network it is concluded that the purpose of its business model change,Analyze the business model operation from 2001 to2012 and from 2013 to 2017,and analyze the strategic measures from the three aspects of investment,financing and dividend distribution of financial strategy.Then through the selection of relevant financial performance indicators,respectively from the state of profitability,asset qualityThe performance trend is analyzed from four aspects,namely,financial status,debt risk status and business growth status.The financial strategy matrix is used to analyze the whole process of yonyou network's financial status and enterprise value change.Finally,the influence of financial strategy driven by different business models on financial performance is obtained.Study found that,in building a business model can affect financial strategy,strategic impact on financial performance and financial research have certain effect,at the same time,combined with the case,although the business model change is designed to cater to the trend of the development of the Internet,aims to give companies more dynamic adding value,but the lack of corresponding institutional guarantee,while the core of the business model changes will be even more to expand the industrial chain,more diversified business model,concept of innovation cooperation development more deeply,but with the market is not enough,spent too much into new business leads to relevant technical matching is not enough,technical management personnel lack of wait for a reason,As a direct result,the sales revenue of yonyou network increased year by year in the initial stage of business modelchange,but the growth rate decreased year by year and the development was not optimistic.The change of the business model is to follow the trend of the development of the era,radical reform at the same time there should be a corresponding system construction andanagement mechanism should be perfected,concentrated industry resources and marketing resources to focus on the main profit products,industrial chain upstream and downstream related party should clear orientation in the industrial chain in the development of connectivity,enhance the management of building enterprise cloud service platform.In the process of conforming to the development trend of The Times,how to flexibly position the business model,scientifically configure the financial strategy and promote the improvement of the financial performance level of other software information enterprises expecting the transformation of this paper has certain reference value.