| Business model is a series of elements and the relationship between the concept of tool, is the enterprise value of the core logic. The business model exists in the enterprises of every growth stage, from a remote village canteen to take shape of small and medium-sized enterprises to large multinational group, behind it are a set of excellent or inferior business model. A successful business model focuses on describing the enterprise as a whole system, including the value creation and value to obtain two kinds of mechanism, at the same time, it has a dynamic and unique. In the enterprise environment, enterprise business model structure design, it is a healthy growth and development Running mode, which will drive a company’s sustained profitability and rapid growth, it is the law of the scientific development of enterprises, the overall strategic direction of the enterprise, it can be said to be a strategic strategy.Therefore, the research on the construction of business model has the significance of promoting the healthy development of enterprises.This paper tries to study the business model of the enterprise from the aspects of the elements, and draw the inspiration for reference.This paper selects SuNing group as the case company. In summary induction before scholars for the business model of the elements on the basis of the analysis, select the positioning strategy, business process, key resource capacity and profit model of four elements as the analysis framework of elements. SuNing Cloud in 2011 after the implementation of online and offline combined with dual mode, before 2011 SuNing Cloud has been offline store business model. In this paper, the use of business model research of the elements of the framework of SuNing Cloud dual mode analysis, thus to SuNing Cloud business model advantages and disadvantages makes an evaluation and analysis, and other traditional retail business Industry model development to make constructive comments.The financial data of the SuNing Cloud, influence to the SuNing Cloud in in the process of changing the business model to bring the financial performance and financial statements of financial indicators analysis are reviewed. At the same time, this paper will SuNing Cloud group and Gome’s financial performance comparison, more intuitively reveal SuNing Cloud business model on financial performance effect. Business model impact on enterprise development strategy, business model structure impact on corporate financial performance, SuNing Cloud business model advantages and disadvantages as well as the SuNing Cloud business model development and construction are the Focus on the issue of research.Finally, this paper with SWOT method and perspective of Suning’s business model strategy choice analysis was further carried out a general comment and conclusion obtained, and offer reference and Enlightenment on the Su ningyun business model development and construction and other large retail enterprise business model development.After the research. In this paper, we get the following conclusions: (1) Su ningyun promote enterprise reform, change their business model is the correct strategic choice; (2) of Suning’s business model to achieve the integration of online and offline effect; (3) Suning financial losses can through business model after the completion of the long-term development of torsion.According to the conclusion, the paper is as follows:(1) it is imperative to transform the traditional retail business model; (2) O2O business model to meet the needs of the transformation of the traditional retail enterprises; (3) the traditional retail enterprises should be based on their own advantages to integrate business model innovation. |
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