Suning Commercial Finance Model And Its Financial Performance Evaluation Research

From the business model point of view,retailers have always been faced with the scale of large and low margins,the emergence of such a financial model for the retail industry to get out of this predicament provides a new way of thinking.The so-called financial model refers to the non-financial enterprises,like banks,at a lower cost or even no cost way to absorb,take up all funds,long-term use of circular rolling,the ultimate use of these funds to obtain revenue operating mode.The definition contains two key points;the definition contains two key points;first,no cost or low cost to absorb,occupy funds;second,through the rational use of these funds to obtain revenue.Suning cloud business is one of the earliest implementation of the financial model of the business,and has resorted to class financial model to achieve its own rapid expansion and rise In the rapid expansion phase,compared with other retail enterprises(such as Gome)that use the financial model,what impact does Suning's financial-like model have on the business and how does the performance model of the financial-type enterprise reflect?And under the impact of the Internet,Suning cloud business class financial model of corporate performance characteristics and what changes?This article selects Suning cloud business as the research object,studies the development of its kind of financial mode and its performance evaluation.This article takes Suningyun,a leading enterprise in China's home appliance retail industry,as an example to introduce the definition,characteristics,and financial characteristics of the financial model,and summarizes Suning Cloud's company,its business status,and its development direction.The detailed analysis of the operating mechanism introduced,through the analysis of the sources of funds and the income of the financial model,in-depth analysis of the operating mode and the impact of the Suning cloud commercial financial model,analysis of the risk of the financial model to the Suning cloud providers and Risk control measures.Then selected the financial data of Suning Cloud Business Manager from 2008 to 2015,analyzed its financial status,and evaluated its financial model from a financial point of view.Suning Cloud's working capital has been negative in recent years,which fully shows that the short-term solvency is strong.The funds needed for Suning's operations are guaranteed.It can be seen from the internal structure of the funds that Suning's money and capital accounted for a relatively high proportion,which shows that Suning has a strong ability to use funds,and there is a large amount of surplus funds that can be used for other investments to gain more.The gearing ratio accounts for almost all of the liabilities.The debt-to-assets ratio is high but most of them are interest-free liabilities.The analysis also found that the type of financial model led to a short cash flow period and a higher cash operating efficiency.The huge amount of interest-free liabilities brought about by the financial model resulted in negative financial costs.Finally,through the analysis of this paper,we draw the enlightenment that Suning Yun Merchants brings to other home appliance retailers,providing reference for China's home appliance retailers to build capital operation models,implement financial management,and implement risk control.