Study On The Characteristics Of Tourists' Sense Of Place In Putuo Mountain,Zhejiang Province

In recent years,the connection between tourists and tourist destinations has become a hotspot in the study of human geography and leisure science.With the deepening of the study of the sense of place,more and more scholars have applied the theory of the sense of place to the development and construction of scenic spots.Through the study of tourists' sense of place,we can help scenic spots to find better promotion programs and solve many problems,such as lack of attraction,lack of prominent features,and so on,so as to achieve sustainable development of scenic spots and local tourism.As a national scenic spot,Putuo Mountain in Zhejiang Province has some problems in recent years,such as gradual decline in attractiveness and low satisfaction of tourists,and there is a significant indirect relationship between satisfaction and sense of place,so it is very important for the development of Putuo Mountain to study the sense of place of tourists and explore the intrinsic relationship between tourists and Putuo Mountain.In this paper,Putuo Mountain tourists as the main object of study,using literature analysis,questionnaire survey and statistical analysis,study the characteristics and differences of Putuo Mountain tourists' sense of place,explore the intrinsic reasons for the decline in attractiveness and low satisfaction of Putuo Mountain scenic spots in recent years,and put forward countermeasures to improve the competitiveness of Putuo Mountain scenic spots and achieve sustainable development.Firstly,this paper combs and analyses the research status of the sense of place at home and abroad in detail.And also gives a clear explanation of the sense of locality,locality and local attachment.Local theory,environmental psychology,tourism experience theory and differentiated marketing theory are taken as the theoretical basis to help tourists to study the characteristics of local sense.Secondly,through literature analysis,induction and field investigation,this paper analyzed the current situation of Putuo Mountain,such as geographical location,traffic location,natural resources,human resources and the number of tourist receivers in recent years.Thirdly,the existing models of tourists' sense of place are analyzed and used for reference,and according to the characteristics of Putuo Mountain,a model of tourists' sense of place suitable for Putuo Mountain is constructed.The model consists of 21 items in five dimensions: natural environment,social and humanistic environment,tourism function,religious function and emotional dependence.Fourth,based on the model of tourists' sense of place,the questionnaire of this study is designed,and the questionnaire is sent back through the network.SPSS25.0 software is used to process and analyze the data.Through frequency,mean,factor analysis and non-parametric analysis,the following conclusions can be drawn:Tourists have the highest perception of the religious function dimension of Mount Putuo and the lowest perception of the tourist function dimension.There are significant differences in social humanistic environment and tourism function among tourists of different genders,and there are significant differences in natural environment among tourists of different ages.There are significant differences in religious function and emotional dependence among tourists with different familiarity and visiting times.Among the four local dimensions,tourism function and social and humanistic environment have a greater impact on the emotional dependence dimension.Finally,according to the results of data analysis,based on tourists' sense of place,this paper puts forward some countermeasures from three angles of tourism product development,management and marketing to help Putuo Mountain scenic spot develop better.