Study Of The Historic District Visitors Place A Sense Of Loyalty

Loyalty is always one of the hot issues related tourists, but also it is the most valuable weapon for the tourism destinations to survive and get economic benefits in the fierce competitions. As the hotspot problem in foreign tourism geography and environmental psychology abroad in recent years, sense of place has also been payed attention by domestic tourism scholars, because it can reflect the relationship between "people" and "environment" which has the vital significance to the tourism development. But now, our local researches related sense of place are still in the primary stage, the theoretical research and practical application should be further discussed. Due to the historical district finely showing the local culture and inheriting the important historical contexts, its development and protection have become the core problem urgently to be solved in the historical and cultural cities'development process. By investing the relationship among historical district visitors'sense of place, satisfaction and loalty, the paper aims to explore the emotional relationship between tourists and the historical districts and its influence degree to tourists'loalty.The purpose of the study:①Construct the theoretical framework of the sense of place of local historical district tourists, through the analysis of theoretical and empirical research achievements related sense of place and loalty both home and abroad;②Try to establish the relationship model among tourists' sense of place, satifaction and loalty and analyze the lanes of personal background factors'influence on visitors' loyalty, taking Huifang, Xi'an as an example and based on the related previous studies;③Find the back factors affecting the tourists'loalty through qualitative and quantitative researches, to improve visitors loyalty and promote local tourism development level.The process of the study:①Putting forward the problem:Reference the related research achievements and analyze Huifang tourism development background and the present situation, combine with humanism, then put forward the necessities of the study;②Analyzing the problem: Determine the measurement dimensions and indicators of place characteristics, tourists' sense of place and loalty, and carry on the research hypotheses; Through an empirical research, analyze the tourists' evaluation, discuss the different background tourists'loyalties, construct the relationship model of the sense of place, satisfaction and loyalty and explore their relationship;③Solving the problem:Find back lanes factors restricting Huifang tourism development, and propose the specific adjustment suggestions.The conclusion of the study:①Tourists'sense of belonging,identity, dependment, commitment and satisfaction to Huifang exist positive correlations with tourists' loyalty, but tourists'sense of familiar exists negative impact with to loyalty;②All the dimensions of the sense of place exist different influences on satisfaction, and they also have different degree of directly affects and indirect effects on satisfaction and loyalty, including, the sense of dependentment to the place has the maximum impact;③The five measurement dimensions of sense of place all exist significant positive correlations with each other;④Single factor analysis of variance indicates that different background of tourists are different in loyalty.The innovation of the study:①Choice of the research perspective:Firstly exploratively study the relationship among "sense of place",satisfaction" and "loyalty", and discuss the emotional marketing in tourism developmen;②Construction of the study system:Establish the tourists' sense of place of historical district from 5 aspects and 17 elements indexes, and establish 5 measuring dimensions of loyalty, then construct the conceptual model of the study with satisfaction as intermediary variable;③Selection of the research method: Using Amos17.0 software, the conceptual model goes through preliminary identification and evaluation, fitting, amendment and reassess, then form eventually relationship model from which explores the influence factors of tourists loyalty and puts forward the operationalization adjustment Suggestions.