Tourists' Sense Of Place In Ethnic Destination

Sense of place is a hot issue in the research of human geography in recent years.Local tourism mainly studies the tourism activities of the main sense of "people" of tourism object "environment" perception and emotional connection,and the research results have important significance for the sustainable development of man land relationship theory and tourism.The domestic and foreign literature based on the square in Hubei,Enshi Tujia,Miao Autonomous Prefecture as the research area,with tourism as the research object,starting from the background of tourists,and to investigate the effects and mechanism of local ethnic tourism.Based on the in-depth analysis and analysis of the tourists' sense of place,this paper focuses on the following research questions:(1)What are the dimensions and characteristics of tourists' sense of place?(2)What are the influence factors of tourists' background factors,such as destination tourism experience and familiarity,cultural background and spatial distance,on the local sense of ethnic tourism destination?(3)Tourist background factors and the sense of place and the effect is satisfaction,how to influence mechanism between loyalty? Research mainly adopts the method of questionnaire and interview to collect Enshi tourists,tourist information and data,and use SPSS and AMOS statistical analysis software for data analysis and empirical test.The main conclusions are as follows:(1)Dimensions of sense of place is the main local and local attachment.Which contains local tourism resources,tourism services,the three factors of folk customs,place attachment includes two factors place dependence and place identity and place dependence,positive impact on local identity;(2)Tourism destination tourist experience has a significant impact on the local tourism resources factor and folk custom factors;tourists to the destination familiarity factor on the local tourism resources,tourism service factor,folk custom factors all have significant influence;(3)Different cultural background of tourists has significant positive impact on the relationship between tourist place dependence,had no significant effect on the local identity;tourists perceived distance negative influence of place dependence,no significant effect on the local identity;(4)The satisfaction of tourists positively affects the loyalty of tourists,and the two dimensions of tourists' place attachment positively affect the satisfaction and loyalty of tourists,and the influence of local dependence on loyalty is greater than that of local identityThis study,from the perspective of tourists,discusses the influence mechanism of the local sense of the national tourism destination,and the research results enrich the relevant research literature:(1)It emphasizes on the local construction of the ethnic tourism area,the deep excavation of the natural and human resources of the tourism destination,and the creation of a distinctive tourist destination image;(2)Pay attention to the background of the tourists,the effective market segmentation,according to the different needs of tourists,to take different marketing methods to promote the local tourism cognition and local attachment level;(3)Improve the transportation facilities,enhance the access to the national tourist destination,reduce the perception of tourists on the tourist destination,and cultivate local attachment.