Analysis On The Factors Effecting Tourists' Sense Of Place To Tourism Destination

“Place” is both a spatial concept and a place with specific meaning and emotional connection.The sense of place in deciphering the relationship between man and land is an important research content in the field of human geography.Tourists' sense of place arises from the interaction between tourists and destinations,it not only helps to close the relationship between tourists and destinations,but also is an important indicator for evaluating the attractiveness of tourist destinations.But there is less comparative research on the sense of place of two different consumer groups.This study takes Dunhuang tourists as the research object and discusses the influencing factors of tourists' sense of place,And compare and analyze the sense of place of "Y generation" and "Z generation" consumers.This paper firstly summarizes the research progress of sense of place.On the basis of this,it uses relevant literature,questionnaires and in-depth interviews to obtain relevant data,the rooted analysis and structural equation model are used to analyze the influencing factors and influence mechanism of Dunhuang tourists' sense of place.Finally,the sense of place of Y-generation tourists and Z-generation tourists are compared,and the reasons for the differences in local feelings are explained,explain why the difference between the two groups.The main conclusions of this study are as follows:1)The factors effecting tourists' sense of place to Dunhuang mainly include four dimensions: cognitive image,tourism involvement,social connection and tourism experience;sense of place is mainly divided into two dimensions: place identity and place attachment.2)The structural equation model analysis results show that: The place identity of the Y-generation tourists to Dunhuang is directly influenced by the three factors of cognitive image,tourism involvement and tourism experience;the Y-generation tourists' place attachment to Dunhuang is directly influenced by the two factors of tourism involvement and tourism experience;The tourism involvement,social connection and tourism experience of Z-generation tourists have a significant impact on the place identity;the Z-generation tourists' cognitive image,tourism involvement,social connection perception and tourism experience directly affect the formation of place attachment to Dunhuang.3)The formation of the sense of place of the Y generation and the Z generation tourists has a big difference: Comprehensive the analysis of place identity dimension and place attachment dimension,the Y-generation tourists' tourism experience factor has the greatest influence on the formation of the sense of place to Dunghuang,the Z-generation tourists' social connection factor has the greatest influence on the formation of the sense of place to Dunghuang.This study expounds the mechanism of the factors influencing tourists' sense of place to Dunghuang and puts forward the development suggestions of destination planning and precision marketing,in order to maximize the place value of Dunhuang,providing theoretical reference and practical guidance for the development of Dunhuang tourism.