Research On The Current Situation And Countermeasures Of Rural Tourism In Zibo City

It will play an important role in promoting industrial transformation and upgrading,accelerating the conversion of old and new kinetic energy,and also serve as a powerful means to accelerate the integration of urban and rural development and achieve overall poverty alleviation.Although Zibo is an old industrial city,with its rich natural resources and long cultural history,rural tourism has made great progress in recent years.However,the problem of unbalanced development of rural tourism industry has become increasingly serious,and the overall level of rural tourism is increasingly difficult to meet the growing needs of people.However,the problem of unbalanced development of rural tourism industry has become increasingly serious.In this context,how to promote rural tourism in zibo city to upgrade its archives and achieve sustainable development has become an issue that must be considered at present.Taking Zibo City as an example,based on the development foundation and characteristics of rural tourism,this paper analyses the current situation of rural tourism in Zibo City,digs out the main problems existing in the process of developing rural tourism in Zibo City,and puts forward countermeasures and suggestions that can promote the sustainable development of rural tourism.Firstly,according to the existing research results at home and abroad,combined with the five major theories of sustainable development,eco-economics and tourism economics,this paper systematically summarizes the development basis and characteristics of rural tourism;secondly,based on the analysis of the general situation of rural tourism development in Zibo City,taking Haoyu Village in Boshan District and Niu Ji’an Scenic Area in Zichuan District as the core,from the geographical position and management mode.Thirdly,based on the challenges faced by the development of rural tourism in Zibo and the evaluation system of tourists’ satisfaction,through designing questionnaires and collecting survey data,using the method of fuzzy comprehensive evaluation,based on the satisfaction of tourists,the development status of rural tourism in Zibo is analyzed.Finally,combined with case analysis and data analysis results,the paper summarizes the problems existing in the development of rural tourism in Zibo City,and puts forward countermeasures and suggestions on how to promote the sustainable development of rural tourism in Zibo City.The results show that although Zibo has certain advantages in the development of rural tourism and its management mode is constantly improving,a series of problems still exist in the development of rural tourism in Zibo at this stage through the analysis of the fuzzy comprehensive evaluation method based on the evaluation system of tourists’ satisfaction.The specific manifestations are as follows: rural tourism landscape features are not prominent,the development level is shallow;infrastructure is relatively weak,supporting facilities are not perfect;entertainment projects are not rich enough,characteristic brand building is insufficient;professionals are scarce,service management level is not high;policies are difficult to implement,and development potential is insufficient.Based on this,this paper argues that optimizing planning and deployment,promoting industrial integration,clarifying market positioning,improving development level,insisting on standardizing operation and improving service level,strengthening product promotion,expanding marketing,following scenic spot standards,improving infrastructure,improving legal guarantee and promoting standardization construction are the promotion,upgrading and sustainable development of rural tourism in Zibo City.