Research On The Current Situation And Countermeasures Of Rural Tourism In Heze City

With the development of rural economy,urban and rural residents living standards continue to improve,the demand for rural tourism is also increasing,which gradually become an important driving force for the development of new rural construction.Rural tourism planning is an important part of urban and rural integrated planning.Rural tourism as a new way of tourism,have got more and more people's attention and favor,modern diversification of tourism needs spawned the vigorous development of rural tourism,while the development of rural tourism for the tourism industry to find a New balanced development.Heze City as an agricultural city and economically underdeveloped area,leisure agriculture and rural tourism industry is still in the exploration,still in the bud.Studying the development of rural tourism in Heze City has an important effect on improving the level of rural tourism development in Heze and the economic development level of southwest Shandong province.This paper first summarizes the development course and trend of rural tourism both at home and abroad,then the basic environment of rural tourism development in Heze City is expounded.This article focuses on the status of rural tourism development in Heze City,selecting some representative rural tourist attractions.The paper gets satisfaction scores of the rural tourism using the method of fuzzy comprehension evaluation.Then statistics are obtained from Likert scale questionnaires filling by some tourists.Then,after case studies of several successful tourism villages,the paper points out some most important problems of tourism project as well as several suggestions of Heze rural tourism.It provides some theoretical guidance for the sustainable development and planning of rural tourism in Heze City.On the basis of the combination of qualitative and quantitative,the author,based on the previous scientific research,explored the basic model and improvement countermeasures and suggestions of the development of rural tourism in Heze City,and fostered the research on the development of rural tourism in Heze City to a certain extent,But also conducive to a wider range of rural tourism development will be promoted to the new rural construction,the establishment of a good image of the new socialist countryside.