A Study On The Thoughts And Countermeasures Of Mongolian Tourism Enterprise Development

Since the 21 st century,with the continuous change of the current economy and the growing people's consumption concept,more and more people pay attention to a variety of leisure and entertainment outside the material and cultural level,especially love the nature.And more and more people are keen to travel around,especially some prairie country,bringing brand new feeling to travel through everyday casual.This context shows tourism has begun to have room for development,and also occupies a place in the economic development of various countries,which is highly valued by governments.As a country with unique natural resources,Mongolia has gained the reputation of the Blue Sky Country.According to a survey report of WTO,Mongolia's tourism industry has great development advantages.The Mongolian government should plan ahead and make good use of its own advantages to find a tourism development channel with its own characteristics.China's tourism industry first began in the 1980 s,and then rapidly developed into one of the most important industries in China with the strong support of the state,which played an important role in the economic development of Mongolia.However,the country attaches great importance to tourism and has made great achievements,but many difficulties and drawbacks have been highlighted in the development of tourism.Therefore,it is necessary to properly solve the problems encountered in the development of national tourism,also realize the great development strategy of national tourism for reestablishing the country.As a Mongolian student studying Business Management at Jilin University,I pay close attention to the development of tourism in Mongolia because of my specialty and interest.This paper begins with the analysis of the current situation of Mongolian tourism development,in which the SWOT of management is used to analyze some of the current market environment facing the country,then the tourism industry of China is analyzed and compared,and finally some applicable countermeasures and suggestions are put forward for the current difficulties faced by the tourism industry.Through the analysis of Mongolian tourism industry,this paper has a deep understanding of the situation of Mongolian tourism industry,which can help people choose where to travel,and put forward effective suggestions,so that people who love grassland culture have a sense of belonging,also attract people to travel to Mongolia,provide visitors with home-to-home services,and then the development of Mongolian tourism industry appears.The problems are analyzed and studied,and effective and reasonable opinions are put forward.