The Countermeasure Research Of Tourism Industry Development In Guizhou

Along with the development of global tourism and the improvement of people’s living standard at home, the importance of tourist consumption and tourism in our country and regional economies are becoming increasingly prominent. At present, there are 24 provinces and regions regard tourist industry as pillar industry. Common estimations are as follows, one employment opportunity in the tourist department can provide four employment chances in other departments; one yuan in tourist earnings can drive the related department to earn four to five yuan. Therefore, the development of the tourist industry for the improvement of national and regional economies is of much importance. This paper aims to do a research on the tourist industry of Guizhou province from the perspective of tourist consumption level. People who are in traveling are in fact in the process of consumption, including pre-traveling, in-traveling and post-traveling consumptions altogether. Through the research on how to manage and enhance tourist consumption in our province, namely relevant countermeasures study, the paper obtain the factors upon which the tourism level of the province can be improved and be further enhanced continuously.As for the countermeasures study, the author mainly refers to the data found in Guizhou provincial 10-year statistical yearbook, input-output table of the year 2007 in Guizhou and 10-year China tourism yearbook. By analyzing and calculating, the author gets the tourist consumption function of Guizhou province. And at the same time, based on the classification of tourist departments and relevant products in the input-output table, the paper sets a tourist satellite accounts system, and does research on the tourist consumption level from the point of supply and demand. The tourist statistical indicators established can clearly reflect the overall index system of tourism development status, which can facilitate analysis and understanding. Besides, the countermeasures study must be related to policy research. This article does a research on Guizhou’s tourist industry through different classifications of tourist policies and holds that tourist consumption to a large degree stimulates the development of tourism in our province.The paper- mainly consists of five parts. The first part is the introduction about the background and significance of the study as well as the research methodology and major creative points. The basic research direction can be found through related concept and research methodology. In the second part, the tourist consumption related theory is elaborated. Firstly, the development of modern consumption is introduced with the major direction of concentrating more on sustainable consumptions and advocating green consumption. Secondly, the relationship between people’s earnings and consumption is introduced. Any consumption must be closely related to the income. Thirdly, tourist satellite account system applicable to tourist consumption research is the powerful guarantee of tourism plan and development. The third part is the analysis and research of current situations of Guizhou tourism consumption and development. By investigating and referring to the data of some tourist attractions, the paper finds some reasons that restrict the development of the tourist industry and holds that tourist products with Guizhou features should be developed more so that the regional tourist economy can be improved. The fourth part is the core part of the whole thesis, namely the countermeasures study of tourist industry with the tourism consumption as oriented. At first, establishing tourism consumption functions to clarify influencing factors of tourist consumption; then, building tourist satellite account system, with which the economic contribution of tourism in our province can be calculated. It can reflect the real effect of tourism on our provincial economic activities. At last, establishing tourist consumption regulations, through which tourist consumption activities can be scientifically guided so as to realize the all-round improvement of tourism in our province. The fifth part is the conclusion, summarizing the whole paper and clearly enhancing tourist consumption level to guide the fast development of tourism in our province.