On The Development Strategy Of Mongolian TERELJ Tourism Company

In recent years,with the development of the Mongolian national economy and people living standard rise,and the country to adopt a more open policy,domestic residents traveling population showed a trend of increase slowly,tourists from abroad is a rapid growth.Tourism industry in the domestic attention more and more is also high,on the one hand,because the government pay more and more attention to the healthy and rapid development of tourism industry,and put forward to develop tourism into a strategic pillar industry of national economy policy requirements;On the other hand,consumer consumption demand and consumption of tourism also constantly improve the quality requirements.TERELJ travel companies to maintain competitive advantage in the increasingly fierce market competition,and promote the healthy and stable development of the enterprise,must according to the internal and external environment for the development of enterprise and combined with the company actual situation to develop a reasonable enterprise development strategy.Paper first describes the concept of strategic management,strategic analysis and choice of the main methods,the level of the enterprise strategy and basic competitive strategy,strategy formulation and implementation steps and so on has carried on the review of the comb;Secondly to TERELJ travel company overall environment and the external macro environment and its main business market competition environment analysis;Then,from the human resources,material resources,financial resources and information facilities resources of TERELJ travel company analysis its internal resources assessment,to TERELJ travel company including organization and management ability,marketing ability and analyzes the core competitiveness of their own ability evaluation;Based on this,puts forward the TERELJ travel company strategic goals,as well as the choice of development strategy,competition strategy and function strategy and implementation strategy.The author thinks that study TERELJ travel company's main business threat,there is a large market facing the continuous competitive advantage weakened suggest TERELJ travel company grasped the chance Mongolia support of government policy and the rapid development of tourism market opportunity,make full use of the use of Mongolia good conditions of tourism resources and the advantage of the enterprise itself,unique tourism products,tourism business development characteristics,and constantly improve the quality of tourism products and service quality,vigorously attract foreign visitors,make enterprise brand strategies to create competitive advantage,promote the competitiveness of the enterprise.