Jilin Ogilvy Lotus Tourism Co., Ltd. Development Strategy Research

At present,our country's ice and snow tourism in historic development opportunity,Win the bid of the 2022 winter Olympics,Tipping "ice" economic development opportunities in China,Xi jinping,general secretary of the "snow is also jinshan silver" is put forward,The state council "" much starker choices-and graver consequences-in" tourism development plan in ice and snow tourism as a key project,established the confidence for ice and snow tourism development,pointed out the direction.Ski industry as a classic snow project,both sports athletics,also bear the leisure tourism function.At the same time,with skiing,derived the dining entertainment,hot spring resort and a series of supporting industry,more and more get the favour of people.This paper takes jilin ogilvy lotus tourism co.,LTD.,as a typical case,fully analyzing jilin ogilvy lotus tourism co.,LTD.The main business and support the business,the main business and the integration of support business,development of ecological tourism resources rationally,puts forward concrete countermeasures and build longevity tourism enterprises,provide a reference for jilin ecological tourism development,contribution strength.In recent years,much attention has been paid to the global industry in snow and ice,compared with the developed countries in our country,in snow and ice industry short of time,late start,weak foundation.But the snow and ice industry in China has been developing rapidly in recent years,caused the extensive concern of the global,our country's industry favored by ice and snow world powers have ice and snow,suitable for a market-oriented industry road.Ski tourism demand has increased dramatically,single ice and snow tourism project is no longer adapt to the present people's demand for leisure and entertainment.From the present status of the tourism theory research and practical application fields,tourism project needs more diverse,more rich,related industry development strategy of tourism should take a long view,research and development strategy of tourism strategic planning is independent of other trends in the field of research and planning and set up independent.Based on the theory expounded in the theory of enterprise management strategy,development strategy theory,the tourism industry development strategy theory,theory of related diversification development strategy under the premise of fully using the method of PEST analysis,SWOT analysis,the jilin ogilvy lotus tourism co.,LTD.,analyses the external environment and internal condition analysis,a comprehensive grasp of jilin ogilvy lotus tourism co.,LTD.,the macro environment,industry environment and regional environment,the structure and the value chain of jilin ogilvy lotus tourism co.,LTD.,the main business,researches in support business,and to master the jilin ogilvy lotus tourism co.,LTD.,the strengths,weaknesses,opportunities,threats,of jilin ogilvy lotus tourism co.,LTD.,comprehensive SWOT analysis,put forward the principle of enterprise development strategy and enterprise development target,and then to jilin ogilvy lotus tourism co.,LTD.Development strategy of choice,suitable for related diversification development strategy.Finally work jilin ogilvy lotus tourism co.,LTD.,the implementation of the strategy of enterprise development strategy,from product differentiation of tourism,tourist project innovation and elastic price service strategic direction,to jilin ogilvy lotus tourism co.,LTD.,the related specific business adjustment,improve the company subordinate enterprise supervision and service ability and the optimization of human resources management system operation mechanism,the construction of unified coordination and characteristic culture for the development of coexistence,to ensure the smooth implementation of the strategy.Tourism enterprises is actually the result of a series of strategic decision choice,through strategic management,the operator can choose the right target,path and strategy,better set up their own competitive advantage,seek long-term development of the enterprise.Allows businesses to the enemy and know yourself,ingenious,integration of resources,the overall development,always keep the enterprise sustainable development ability of business.Research,this paper also comprehensively advancing jilin city star mountain tourist scenic spot to build a new socialist countryside booster,mining village forest resources,rich in the lianhua holiday tourism products,construction of the urban-rural integration development in socialist model,driving the development of jilin tourism scenic hinterland.