Inner Mongolian Sports Tourist Market Development Countermeasure Research

Along with the rapid development of tourism at home and abroad, as a sunrise industry, due to its great development potential, sports tourism has been paid more and more attention. Inner Mongolia not only owes the advantageous natural tourism resources, but also owes abundant and unique traditional nationality sports cultural resources. Comply with the changes of people's travel demand in current social life condition, know clear about the value of tourism, it will play a positive role to design, develop and cultivate the tourism market and promote economy growth and society advance in minority nationality region. Although the tourism in Inner Mongolia Autonomous Region has had great progress in recent years, compared with other developed provinces and cities, there are still certain disparities. Sports tourism is an important part of Inner Mongolia tourism. It's very important to study the sports tourism market situation and development countermeasures of the Inner Mongolia Autonomous Region deeply.The results of this study indicate that the speed of economic development in Inner Mongolia Autonomous Region is very fast, and the comprehensive economic powers in Inner Mongolia Autonomous Region are promoting steadily.The abundant natural resources lay the matter and culture foundation for the development of sports tourism market. The sports tourism market is in basic start-up now, it still lacks of effective sustainable developing and constructing designs and basic conditions.The level of sports tourism development is low.The set-back of the sports tourism market administration influences its further development because of lacking the professionals and enterprises. The development of sports tourism market is good for Mongolic nationality and other minority nationalities. It is also helpful to its special characteristics and promotions.This market can promote Inner Mongolia Autonomous Region sports understandings and tourism market and develop harmonious.In this paper, author puts forward his own ideas and opinions depend on carefully investigation. First, strengthen the communication between Inner Mongolia Autonomous Region sports departments and other related managements. Extruding the unique Mongolian culture, strengthen sports tourism education, cultivates talents. Second, enhance the extent of publicity, advocate healthy sports travel way, strengthen the regulatory functions of tourism department. Combined with the Inner Mongolia Autonomous Region cultures develop sports tourism products with its own characteristics. Third,establishing the special-characteristic Mongol nationality traditional sports events and make use of geography superiority of inner Mongolia to exploit the huge potentials nature sports tourism resources projects,merging the clue of the excellent history people in inner Mongolia, developing "red" sports tourism and human art tourism resources for supply. Fourth, showing inner Mongolia's sports tourism system with its reasonable structure, colorful contents and brilliant nationality characters. Try to avoid the appearance between busy and weak tourism season, and try to avoid the shortcoming of making up of resource space.In this way,we can promote the tourism in inner Mongolia to step into healthy, sustainable development track.