Research On The Strategy Of Developing China’s Market For Mongolian Tourism Enterprises

With the determination of the strategic partnership for comprehensive cooperation between Mongolia and China,under the background of the “Belt and Road” initiative,Mongolia-China cooperation is getting closer and closer.The two countries have a series of cooperation in political,economic,cultural,and tourism aspects.Mongolia has many natural landscapes,and its unique ethnic customs and geographical advantages next to China have brought huge tourism business opportunities to Mongolia.Compared with other countries,Mongolia’s tourism development started late,and there is a certain gap with other developing countries.Mongolia initially paid insufficient attention to tourism until the 1980 s when the government began to implement some policies on tourism Tilt,so as to promote the national economy to a certain extent,promote the operation of tourism.Mongolia began to implement the "Prairie Road" plan strategy in 2014.This strategy is mainly based on Mongolia’s geographical advantage in Eurasia,and promotes the continuous development of Mongolia’s economy by revitalizing trade,tourism and transportation industries.Through the economic development of Mongolia and the impact of foreign tourism environment,Mongolia’s tourism industry has also received more and more attention from the people and the government.People’s lives are more and more closely related to tourism.National income continues to grow with the development of tourism Improved.And China has become the country with the largest number of people traveling abroad.The Chinese have strong spending power.Travel abroad has gradually become a trend of Chinese tourism.Various factors indicate that China is a market with great potential.Mongolia’s “Grassland Road” and China’s “Belt and Road” strategy have deep connotations.The two countries have cooperation in trade,investment,and promotion of the economic development and tourism of countries in the Asia-Pacific region.This article explains the development environment of Mongolian tourism enterprises,the external environment focuses on the analysis of the tourism resources environment and the tourism industry environment in Mongolia,and the internal environment focuses on the current situation of the development of Mongolian tourism enterprises and the development of the Chinese market.It is found that there are some problems when Mongolian tourism companies are exploring the Chinese market.Aiming at the current situation and problems of Mongolian tourism enterprises’ market development strategy in China,based on the references of successful cases and experiences from China,Mongolian tourism enterprises are proposed to explore China from the perspective of tourism products,product prices,promotions and channels,and promotion Market-related strategies.It also proposed that Mongolia should take measures to improve tourism infrastructure,develop new tourism products to enhance the competitiveness of enterprises,enhance service awareness,improve service quality,and establish a Sino-Mongolian cooperation mechanism to ensure the implementation of relevant strategies.