Research On The Optimization Of Personal Financial Management Business Process Of Shanghai Pudong Development Bank

In today's society,banks,as traditional institutions in the financial industry,are too slow in business processing,and the procedures are too cumbersome.They have become increasingly criticized by the public.The continuous development of Internet finance has also brought considerable pressure on banks,and also on retail business.The impact is particularly evident.In addition,the company's financial business has been slow to be affected by the market.In response to these circumstances,major commercial banks have begun to vigorously develop retail business,and the debt business,that is,personal wealth management business,is even more important.From the development,formation and maturity of today,the personal wealth management business of commercial banks has developed rapidly.At present,the circulation of personal wealth management products has doubled,and the scale has been magnified by geometric multiples.By the end of 2017,there were about 528 commercial banks selling wealth management products in the country.The number of wealth management products sold was about 80,000,and the balance of wealth management products was 29.05 trillion yuan.Compared with the beginning of the year,it increased by 5.55 trillion yuan,an increase of 23.63%.Due to its large scale,low risk,wide business scope and stable operating income,the personal wealth management business has gradually become an important support for commercial banks to promote the "big retail" comprehensive business strategy,and is also an important way to improve corporate profits.Whether it is a domestic state-owned bank or a foreign bank issuing similar products in China.This article takes Shanghai Pudong Development Bank's personal wealth management business as the main line,expounds the content and characteristics of Pudong Development Bank's personal wealth management services and wealth management products,focuses on the overall process of business management,sorts out and analyzes the process,and finds weaknesses in the business management process.In the link,the process reengineering theory is used to design and optimize the reengineering plan for the personal wealth management business process of Shanghai Pudong Development Bank,and comprehensively evaluate the entire process reengineering plan from various angles to verify whether the business process achieves the goal of improving efficiency and increasing production capacity.The introduction of customer tiered management mechanism,hierarchical planning of financial management managers,different levels of financial management managers to match customers of different asset sizes,this is also a new customer management model that Shanghai Pudong Development Bank has never tried.