Research On The Development Strategy Of Nanjing Shangyanggu Construction Technology Co., Ltd

With the popularization of information technology,the information age has come.It has not only exerted a profound influence on all industry sectors in China,but also promoted the adjustment of China's industrial structure and spawned a large number of new industry sectors and fields.Focusing on the construction industry,the impact of informatization is also remarkable.Under the strong support of national policy,BIM(building information model)technology has been started applying to China's construction project management fields,it is pushing the transformation of traditional project management consultancy,and producing a new style consultancy:construction engineering information consulting.In the new business market,how to deal with the potential risks in the incubation period of cultivating new markets,how to deal with potential new market entrants,and how to expand are all important issues are the key issues that companies concern about.This paper applies strategic management theory to the research of building information consulting industry,through rigorous strategic analysis process to make the competitive strategic plan for Nanjing ShangYang Gu Building Science and Technology co.,LTD.First,the paper clarifies the research issue,meaning and methods of the research,then puts forward the research analysis framework.Second,the author reviews the literature and strengthens the theoretical basis of the study.Third,the author makes a detailed analysis of the intermal and external environment,and clarifies the macro-environment,the industrial environment and the internal environment of the company.Fourth,based on the analysis of the external environment,the author uses the SWOT and SPACE strategic analysis model to make the detailed strategic plan.Finally,the article lists the specific strategy implementation measures,and the risk prevention measuresThis paper selects representative case in the new industry thus endows the research results with specific practical significance.On the one hand,it makes a theoretical discussion on the strategic management of architectural informatization consulting industry;on the other hand,it is a reference for similar engineering consulting companies to formulate competitive strategies in the future.