Study On The Information Strategy Of SANJIU Medical&Pharmaceutical Co.,Ltd

With the rapid development of computer and technology and the rapidly growing popularity of the Internet, the trend of global economic integration, IT is in large numbers of applications everywhere, from the field of scientific research, commercial activities to daily life. The level of enterprise information had become an important standard to measure the competitive and operational ability of a company, especially in commercial activities.Enterprise information is the interaction of management goals and technical implementation, and its construction purpose is not simply the replacement of traditional handicraft, digitalization of the process, data collection management and other conventional applications, but further enhance acts through data integration and sharing, formulating business processes, analyzing data mining and so on, and provide a stable and efficient technical support for the daily operations of the enterprise through a strategic decision choices of analyzing intelligent data.This paper which is aim at formulating the information planning of modern traditional Chinese medicine company study on Shenzhen China Resources SANJIU Modern Chinese Medicine Co., Ltd.(hereinafter referred to as the Modern Chinese traditional medicine company). Modern Chinese medicine company sales increase30%per year, however, with the rapid development of the company’s business and the gradual expanding scale, according to the development needs of the company implemented multiple information systems, encoding rules of these information systems, data statistical coverage is relatively independent of each inconsistent information, in this way, there are some information differences in the various functional departments and difficult to share its data; the data of these information system is redundant and isolated, forming an "information island", cannot integrate information finally; for some of the information systems customized too much development, data redundancy exists in isolation, and the gradual formation of islands of information, software version of those systems cannot be update and upgrade in time, all these result in failed to support business development and management needs effectively. At the same time, with the rapid changes and adjustments of the macro policies and market environment in the industry, new business processes and management thoughts cannot be quickly implemented in the existing information systems.This article is based on the status of modern Chinese medicine company information construction, combined with the development of the company strategic objectives, referenced to a mature analytical model of pharmaceutical industry and benchmark enterprises, used the enterprise systems planning method, critical success factors method and others, aimed at the actual situation of modern Chinese medicine company, analyzed the information needs and proposed information construction program. With the Company strategic guidance the direction of information construction---unified planning, step-by-step implementation, finally achieved the planning objectives---"Executing strategic, managing decisions, operating management tools". I hope that it will contribute to its long-term information construction of the of SANJIU Medical&Pharmaceutical Co., Ltd, and also hope that it will be some certain reference value to the information construction of other similar type of enterprises.