Research On Competitive Strategy Of Hechuan District X Peach

As with the wave of reform entering the deep-water zone and tackling the hardship period,the state has paid more and more attention to the issue of “agriculture,rural areas and farmers”,and the deep processing of primary agricultural products is an important part of the national economic system.Since the 18 th Party,the role of the market has become more prominent,and the agricultural food processing industry is facing unprecedented fierce competition.In the face of complex and ever-changing market changes and industry environment,diversified consumer demand and “green health” concepts,the Hechuan Peach Enterprises,which are processed after primary agricultural products,also face enormous challenges and opportunities.As a typical pastry food enterprise,Hechuan peach film enterprises must obtain market recognition under fierce market competition and formulate a practical and feasible competitive strategy.This paper is divided into seven parts: The first part mainly introduces the background and related research significance of X-Peach Co.,Ltd.as the research object,sorts out the relevant literatures on the competition strategy of food enterprises at home and abroad,summarizes the research content and research of this paper.Method and technical route.The second chapter is the theoretical basis.It ma inly identifies the related concepts of the competition strategy involved in this paper,and introduces the theory,strategic analysis methods and analytical tools related to the competitive strategy used in the paper,which lays a solid theoretical foundation for the writing of the article.The third chapter X Peach Co.,Ltd.existing competitive strategy analysis,mainly based on the competitive strategy of Hechuan X Peach Co.,Ltd.to the research object,the company's vision and existing strategy for comprehensive evaluation and analysis.The fourth chapter,the analysis of the external competitive environment of Hechuan X Peach Co.,Ltd.,is mainly analyzed from the external environment where X Peach Co.,Ltd.is located and the industry environment in which it is located.The macro environment of X Peach Co.,Ltd.is based on PEST analysis method.Comprehensive evaluation of politics,economy,society and technology,industry environment analysis using Porter's five-force competition model for analysis.The fifth chapter,the internal environment analysis of Hechuan X Peach Co.,Ltd.,further evaluates the internal resources institutions and capabilities of the company.The fifth chapter,Hechuan X Peach Co.,Ltd.competitive strategy reconstruction.Based on the analysis of the existing competitive strategy,the external environment of the enterprise and the internal environment analysis,the paper analyzes and deducts the reconstruction of the competitive strategy of the enterprise.Chapter VI Conclusions and Prospects.This chapter will summarize the research content and shortcomings of the full text,and look forward to the future research direction.The positioning of corporate competitive strategy,as a global strategy for modern enterprise management,is an important guarantee for enterprises to thrive in rapid changes under the market competition environment.Through the opportunities and challenges encountered in the development of X-Peach Co.,Ltd.,the problems reflected and the research of its competitive strategy,in order to achieve a scientific and applicable competitive strategic positioning for the domestic food processing industry,so as to achieve a good overall industry.Development makes due contributions to research.