Study On The Competitive Strategy Of ATYL Medical Devices Co.,Ltd.

In recent years,with the continuous improvement of China's medical level,the competition in the medical device industry has become more and more fierce.How to stand out in the industry and break the bottleneck restricting the development of enterprises is a major strategic issue that enterprises need to consider in the realistic competitive environment.The development process and theory of a large number of domestic and foreign competitive strategies was studied and sorted out,and expounded the level of corporate strategy,the form and analysis method of competitive strategy,and lays a theoretical foundation for the research of this paper.Taking ATYL Medical Devices Co.,Ltd.as the actual research case,the company carried out internal environmental analysis on the company's development history,business situation,personnel organization structure and financial status,and analyzed the company's advantageous resources and problems in its operation.Using PEST to analyze the impact of ATYL's social macro environment on its development,Porter Five analyzes the impact of the industrial environment in which ATYL is located,and states that ATYL needs to keep pace with the times and keep up with the state and medical devices.The general trend of industry development.Using SWOT analysis,strategic combination analysis,and competitive situation matrix to analyze the company's strengths,weaknesses,opportunities and threats,and get the core competitive factors of ATYL and the direction of competitive strategy selection,which is ATYL's cost leadership strategy.The construction provides the basis.In the construction and implementation of ATYL's cost leadership strategy,the company's strategic goals was first put forward,and then develops a cost-leading strategy suitable for enterprise development from the enterprise business level.Based on the cost leadership strategy,it focuses on product cost management and defective product management products.Control sales management and improve information system management to build and improve the cost leadership strategy of the enterprise.The smooth implementation of the cost leadership strategy is inseparable from the safeguards of the company's relevant departments and process systems.Therefore,from the aspects of optimizing the enterprise management system,strengthening the compensation performance incentives,enterprise logistics management,and financial management,the guarantee of the implementation of the company's cost leadership strategy is proposed.