Study On The Yulu Pear Industry About The Development Status And Countermeasures In Xi County Of Shanxi Province

Xi county is a county of pear,and Yulu pear occupies an important position in Xi county fruit industry.The development of Yulu pear industry are closely to the overall competitiveness of Xi county fruit industry.This paper investigate the development status of Yulu pear in Xi county and combined with the data and data,with SWOT analysis method from the domestic and foreign research status of Yulu pear.lt analyzes the advantages,disadvantages,opportunities and threats of Yulu pear industry,and found problems in Xi county Yulu pear industry,and put forward the strategic recommendations.This paper analyzes the scale and regional distribution of Yulu pear,and the status of production,sales,farmers' income,brand,electricity supplier and base construction.It establishes the SWOT matrix,and This paper puts forward the strategic decision of Xi county Yulu pear industry development.The results show that the Xi county Yulu pear have the advanced technical level,scale and a larger market space.But it also has the disadvantage factors such as location influence,slow development of logistics and so on.Xi county should unswervingly develop the pear industry,and actively explore the new model about the industry of Xi county Yulu pear combine with functional agriculture.This paper puts forward a new model to develop the industry of Yulu pear.