Research On The Development Strategy Of Yitai Information Technology Co., Ltd

Since the reform and opening up,information technology has developed rapidly and has become a new industrial sector in the modern society.In recent years,under the strict deployment of the CPC Central Committee and the State Council,the information industry has been developed steadily.In addition,with the continuous upgrading of perfect industrial structure,the development of information technology plays an important role in promoting the transformation of market economy.With the support of the national policy and the reduction of the threshold of market access,more and more enterprises have emerged.But because the strength of industrial innovation is increasing,the speed of information technology renewal and the elimination rate of the market have been accelerated,and the degree of competition has been aggravated.Faced to this severe market environment,the information enterprises can only be invincible in the fierce market competition only by scientific and rational use of management methods and optimizing the strategic policy of the enterprises.The theory of enterprise strategic management is the theoretical basis of this article.It analyzes and studies the development strategy and strategic implementation plan of Yitai Information Technology Co.,Ltd.In particular,the PEST analysis and Potter five force analysis model are used in this paper to analyze the macro environment,the industry environment and the internal and external resources of this company.It arrived the opportunity of development,threats and its own advantages and disadvantages which this company facing.On this basis,using the SWOT matrix analysis method,the strategic direction of the enterprise is clarified.And this article presents the key development strategies which match this company's own conditions.In order to safeguard the development strategy and its key point been well implemented,a thorough strategic implementation scheme is came out in this article.The content covers the improvement of the human resources guarantee system,the strengthening of internal management and rationalization mechanism,and the optimization of the internal enterprise.Organizational framework,focusing on the role of the functional departments;according to the characteristics of the enterprise to enhance the influence of the enterprise;improve the marketing system,improve the awareness of service;the conclusion part of the article and summarize the full text,can provide the relevant information technology enterprises with the results and experience for reference.The focus of this paper is to study small and medium-sized information technology enterprises,in the face of low entry barriers,fierce competition and product homogeneity,how to assess the situation by Using the theory of enterprise strategic management,the combination of the enterprise's own conditions and the market,the formulation and adjustment of the enterprise's development strategy,to improve the core competitiveness of enterprises,advance steadily and finally achieve sustainable development.