| As a bridge and link of tourism,travel agencies have a key position and role in the development of the tourism industry.At the same time,travel agencies are also the most direct and sensitive enterprises that respond to changes in the tourism market.In the development process of the travel agency industry,how to reveal the spatial and temporal evolution of the travel agency tourist travel market,and the mechanism that drives its evolution in space and time,promote the travel agency industry to better grasp market changes and industry development direction,improve travel agency service and operating standards,and guide Industry-wide development towards specialization,networking and branding,improve service innovation capability,international competitiveness and sustainable development capacity,meet the needs of continuously improving and changing tourists,realize the transformation and upgrading of the travel agency industry and take the connotation-based development path It is an issue that needs to be considered urgently in the development of the travel agency industry.This article takes the statistical coverage of all travel agencies in Nanjing as the research object,taking the travel agency development period from 2010 to 2016 as the research period,using Arcgis10.0,Spss22 and other software,comprehensive mathematical statistics,travel intimacy,and GIS space.The analysis and other methods reveal the characteristics of spatial and temporal pattern of the travel market of travel agencies of Nanjing travel agencies and their evolution rules,and further explore the dynamic mechanism of their spatial and temporal evolution.It is beneficial for the travel agency industry in Nanjing to grasp the law of tourists' travel,optimize the spatial layout of tourists' travel market,and then formulate scientific market development strategies,which has certain reference significance.The research content is divided into three major parts.The first part is the basic theory part,that is,Chapters 1,2,and 3,which first explain the research background,significance,goals,content,methods,technical routes,and innovations.Secondly,the relevant concepts,theoretical basis,and related research progress at home and abroad.After sorting out,the sources and research methods of the data were described again.Finally,the development of the travel agency industry in the study area in Nanjing was introduced.The second part is the empirical research part,namely chapters 4 and 5,using mathematical statistics methods and spatial analysis methods to study the temporal and spatial pattern characteristics and evolution rules of the travel market for travel agencies of Nanjing travel agencies,and explore the influencing factors,using grey correlation and The principal components are analyzed empirically.It further refines the driving mechanism for the evolution of the travel agency tourist market.The third part is the conclusion and discussion part,that is,the sixth chapter,draws targeted countermeasures and revelations,summarizes and summarizes the conclusions,finds deficiencies,and looks forward to further research.The research conclusions of this paper mainly have three aspects:(1)It reveals the temporal and spatial characteristics and evolution of the domestic travel market for travel agencies in Nanjing.In terms of time,the domestic travel market presents an overall wave-like growth,a leaping growth of local markets,and a low growth rate in peripheral markets.From the spatial point of view,the spatial distribution of domestic travel markets has undergone a process of "small concentration-large dispersion";On the scale,the passenger flow scale of domestic tourism shows the trend of inverse distance attenuation,showing the phenomenon of increasing long-distance passenger flow,decreasing mid-distance passenger flow,and reducing the near-field market growth rate.The spatial pattern is "dumb-bell"distribution.(2)It reveals the spatial-temporal pattern and evolution of the outbound tourism market for travel agencies in Nanjing.The outbound tourism market showed overall"S" growth,the overall overseas market continued to grow,and the Hong Kong,Macao and Taiwan markets showed a slight fluctuation;the spatial distribution of the outbound tourism market experienced a "divergence" from the perspective of overall,specific and comparative flow.In the process of "small concentration",the travel space is increasingly dispersed and the travel radius is gradually increasing;the size of the passenger flow of outbound travel is from the evolution of spatial pattern that conforms to distance attenuation law and distance attenuation.(3)It proposes that the spatial-temporal evolution driving mechanism of the travel market for travel agencies of Nanjing travel agencies is a multi-dimensional driving mechanism based on the dynamic driving force jointly driven by the dominant and related driving factors.The leading factors mainly include travel ability,travel wishes and travel rally,etc.;related factors include resource environment,policy environment and social environment.The growth of dominant factors is the driving force behind the spatio-temporal evolution of the travel market of travel agencies.Changes in relevant factors are the basic prerequisites for the evolution of the spatial and temporal pattern of the travel market for travel agencies and tourists.Emergencies drive changes in dominant factors and related factors,thus affecting travel agency tourists.Evolution of the spatial-temporal pattern of the tourism market. |
PDF Full Text Request