| With the influx of foreign clothing brands as well as the rapid development of fast fashion brands,for women’s fashion in domestic enterprises,it becomes more and more urgent to establish a supported product supply to meet the needs of the supply chain.Supply chain management has many disadvantages in China’s clothing industry,such as long design and development cycle,information lag behind,weak supplier management,and other shortcomings.For these reasons,it eventually leads to high inventory and low margins.It should improve the ability of the rapid response of the supply chain by optimizing the process of supply chain,increasing the supplier management mechanism and improving the information construction.Aiming at the present basic situation the fashion women’s clothing industry in our country,it analyses several key elements to improve the supply chain of women’s fashion.It needs to shorten the development cycle,giving the feedback the real-time market information to the design-side.Then,the design side fast introduces new,fast production to achieve the purpose of reducing inventory and to improve sales performance according to the market demand.It should strengthen supplier management.The sales information,design information and production information are the only way to make a quick decision based on the data transmission and storage.Finally,it takes Zhejiang Na li Clothing CO.,LTD.as an example,through the strengthening the construction of the development,production,sales model,information and supplier to optimize the supply chain fashion women’s clothing brands. |
