A Enterprice Supply Chain Quickly Response Strategy Research

In order to win the market, there are more and more foreign investment companyfound purchasing centre in China as international procurement development quickly atpresent. These foreign investment company begin to establish self-core competencewhich rely on supply chain management. Electronic product as a most vitalities productin Shenzhen, it has the features of short life cycle, rapid change of customer requirement,quick shipment demand and so on. These features decide if foreign investment companyneeds to get competitive advantages in electronic products, they should establishflexible supply chain to cope with quick response demand abilities. Based on thebackground, A company as a trade company which sales electronic products in England,and makes international procurement in China, it needs to introduce quick responseconcepts and ideas to scientific manage supply chain when confront purchasing widevarieties of products, complex structure supplier, quick shipment.There are many ways to achieve quick response. Establishing quick response ascore-idea of flexible supply chain is A company main research method. Flexible supplychain sets win-win value idea, establishes dynamic alliance as a basis with supplier,seeks common development over customer demand. It emphasizes highly cooperationbetween enterprise’s department and supplier, and forms the sales as a processintegration organization, made the whole supply chain to achieve systemic management.And improve the quick response abilities of core enterprises, and produce higher valuefor customers.This paper analyses of the weakness in the supply chain management trough Acompany, To sum it up, the main problems are supplier coordination management, newproduct development, sales organization and flow, and information technology. Thispaper will deeply analyze these problems which block A company’s development. Then,utilizing the idea of quick response and flexible supply chain, analyzing specificproblems, summarizing quick response system which used in A company’s method.Finally, Applying for the quick response strategies in A company conducted procedureand prevention measures during implementation. The purpose of measures implementation is helping A company to form unitized quick response strategies, andintegrate internal and outside various information, establish company’s corecompetence.