Interactive Research In The Virtual Broadcaster's Communication Scene

With the continuous development of the Internet and the continuous application of Internet +,5g technology,virtual reality technology and other advanced technologies,the Internet has built a huge virtual society.People can interact and communicate with other people in more ways through the virtual society created by the Internet.The research object of this dissertation is the Virtual video blogger(Also known as Virtual Youtuber in the western countries and Virtual ups in China),which is the latest communication form that the Internet and technology create.This paper will observe the interaction behavior and status of Virtual video blogger in domestic and foreign video and live broadcast websites in recent years,and analyze it by literature analysis,participatory observation and in-depth interview.The research found that as a new form of communication interaction,Virtual video blogger is characterized by "new media new scene new behavior" theory.It interacts through the combination of virtual and reality.The interaction in its communication scene has the characteristics of virtual scene adaptability and real image corresponding interaction enhancement and fear elimination.The communication scene created by the virtual broadcaster is also the combination of the separation scene and the integration scene.Through the perfect construction of the "front front area" behavior subject image of the communicator and the continuous emergence of "virtual middle area behavior",the dual satisfaction of the communicator and the audience can be realized.At the same time,the interaction in the communication scene also has the characteristics of the active choice of communicating distance and the strengthening of the communication isolation.Because of these characteristics,the interaction in the communication scene of the virtual broadcaster results in the sustenance and dependence of the audience's desire and emotion,the elimination of interaction and the enhancement of loneliness.But at the same time,because of the acquisition of virtual image,Virtual video blogger helps people realize self remodeling and the acquisition of discourse right in virtual society,and because of its interaction form,it brings the reproduction and retrospection of the initial face-to-face communication scene of human beings,helps people realize a new way of interpersonal communication under virtual society,and improves the authenticity of interpersonal communication and interaction in virtual society,The relationship between the virtual society and the real society is also closer.At the same time,through the characteristics and influence of interaction in the communication scene of virtual bloggers,we can also pay attention to the characteristics of the change of communication environment in the virtual society under the development of media,as well as the changes and influence brought by it.