Analysis Of The Business Model Of Himalaya FM Audiobooks

Audiobooks have attracted a large number of audiences,because they got strong accompaniments and they are good at filling people’s fragmented time a nd helping people in need to read.As a listening carrier,the audiobook platfor m,relying on the Internet,connects the content producers at the upstream of t he industrial chain and the audience at the downstream terminal.Through the i ntegration of audiobook industry resources and market resources,the audiobook platform has changed the communication mode of audiobooks,promoting a seri es of changes in content production,distribution,technology income generation and other aspects of audiobooks,and profoundly changed the market situation of the audiobook industry.As one of the most popular audio sharing platforms,Himalayan FM combs and discusses how its business model works,what its advantages and disadvantages at this stage are.This paper reviews the development and current situation of domestic audiobooks and Himalayan FM audiobooks,and analyzes the management data of Himalayan FM audiobooks in relevant industry reports.The business model of Himalayan FM audiobooks mainly consists of production model and profit model.The audio ecosystem of Himalayan FM audiobooks forms the production mode of Himalayan FM audiobooks business model.Himalaya FM firstly builds copyright and content advantages in the upstream of the industry.The midstream is the channel operation and distribution of audiobooks,and the downstream "Internet of things+Artificial intelligence" technology fits multiple terminal products.The profit model of Himalayan FM audiobook business model is mainly composed of advertising festival marketing model,IP incubation and premium payment model and fans effect of content identification.Himalayan FM has opened multiple profit models online and offline,of which many audiobook programs have established community marketing thinking and attracted many fixed fans.At present,there are some defects in the content of Himalayan FM audiobooks,such as obvious homogenization of content,uneven level of anchor and lack of depth of content;in content marketing,there are some defects,such as low audience viscosity,single content operation mode and poor promotion.In terms of the influence of the anchor,"voice dividend" has a broad market to explore.This is also the short board of other audiobook platforms in the industry.In view of the above phenomena,the author believes that copyright is the basis for the long-term development of the platform.On this basis,it has its own high-quality content construction,cultivates and gains the loyalty of users,and with a reasonable profit model,it can make the audiobook platform in a healthy,reasonable and orderly development environment.