| Audio books attract a large number of audiences because of their strong companionship,filling people's fragmented time and helping people in need to read.Internet audio websites have also increased the construction of all-round content of audio books,so that their program types are not limited to the simple concept of "book and audio library",but more and more different types of programs have emerged.As one of the most popular audio aggregation platforms,Himalayan APP gathers a large number of audio content.In the era when content is king,the content of Himalayan audio books presents a variety of characteristics.This paper analyses the data of Himalayan APP audio-reader program such as column classification,program host analysis,program length analysis and program update frequency,and explores the content production mode through the comparative analysis of different network radio stations.The research shows that Himalayan audiobook content adopts PUGC mode in production mode,and aggregates a large number of professional IP,traditional media TV programs and Star Cafe hosts in different fields in the field of professional content production.In the field of user production content,great attention has been paid to cultivating the enthusiasm of individual anchors,and various activities have been carried out to stimulate the enthusiasm of anchors.In terms of content marketing,Himalaya has also opened up a multi-profit model online and offline,and many audio programs have established a community marketing thinking,attracting a fixed fan base.But at the same time,we also find out its defects in content,such as obvious homogenization of content,uneven level of anchors,lack of depth of content,which is not conducive to the inheritance of traditional culture.There are some defects in content marketing,such as low audience viscosity,single content operation mode and poor promotion.In view of the above phenomena,the author puts forward optimization suggestions. |
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