Research On Mongolian Broadcasting In Hohhot

With the progress of the times,the competition between the media industries is becoming increasingly fierce.Among them,new media has rapidly risen and developed because of its own advantages.In this context,how the broadcast media will develop in the future and what measures broadcasters will take to improve this situation have become the focus of attention.The continuous expansion of new media has brought a huge impact to traditional media.Traditional media has its irreplaceable role,so how to discover its own advantages,combine its own characteristics,and make full use of new media technologies to complement each other,so as to achieve the goal of common development.The integration and development of new media and traditional media has become an important development direction of modern journalism.In this thesis,a comprehensive analysis of the content,audience,and equipment technology of Mongolian radio broadcasted by Hohhot Radio and Television Station is conducted to explore its characteristics,evaluate its latest achievements,explore its disadvantages,and look into the future.The thesis consists of three parts: introduction,text,and conclusion.The introduction part expounds the research reason,research object,research status,significance and research method.The first chapter introduces the general situation of Hohhot Mongolian Radio;the second chapter studies the content,form and audience of Hohhot Mongolian Radio,and summarizes its characteristics;the third chapter discusses Mongolian radio in Hohhot The application of technical equipment,that is,the application of digital technology,internal and external network interactive platforms,and new media technologies;Chapter 4 demonstrates the achievements of Mongolian radio broadcasted by Hohhot Radio and Television Station and proposes future improvements.The conclusion section summarizes the suggestions and opinions put forward in the paper.