The Audience Study Of The Mongolian Integrated Channel Of Tongliao Radio And Television Station

As we enter the 21st century,human media,development has reached a new stage.Therefore,we Mongolian people also need to adapt to the development of the times,to improve the understanding of the relevant audience by doing research on their own national media audience.Only by doing so can we know how to maintain and improve our media presence in the future media integration competition.However,in reality,we have not done a comprehensive survey of the audience at all levels of Mongolian media,and there are few works on the Mongolian audience.The Mongolian Comprehensive Channel of Tongliao Radio and Television Station has achieved rapid development in the ten years since its official launch in 2009,which has improved its competitiveness and has a certain status in the minds of the audience.Therefore,this paper is based on the four Sumu towns of Tongliao Kulunqi and Kezuohouqi,and investigates the viewing habits,objectives,satisfaction levels and their feedback from the audience of Tongliao TV Channel Mongolian Comprehensive Channel,and analyzes Tongliao.How to improve the Mongolian-language integrated channel of the radio and television station to better serve the audience.This paper consists of three parts:introduction,body and conclusion.The introduction describes the research object,research status,selection and significance of the topic and research methods.According to the survey results,the main part analyzes the status quo according to the basic information,habits,purpose and satisfaction degree of the audience.The final part summarizes the full text.