Deviation And Healing Of Mongolian Women's Media Image And Audience's

With the continuous development of science and technology,the Internet has gradually become the main channel for people to obtain information and understand the outside world,and the audience USES new media more and more frequently.How to convey information and what kind of information can attract the audience's attention has become the main problem for the media.The Mongolian nationality is the largest minority population in Inner Mongolia.In the development history of Mongolian nationality,the social status and family status of Mongolian women have always been very high,which is opposite to the status of han women influenced by the traditional " patriarchal tradition".The author takes all the reports(575 articles)of Mongolian women from traditional media official Weibo from 2010 to now(June 2019)as a research sample,uses SPSS content analysis to construct categories,and finds that traditional media official Weibo creates a single image Most of the Mongolian women's images based on successful professional images and prominent public figures such as movie stars and singers present the perfect image of "tall,perfect".Reporting topics mainly focus on "politics and conferences" and "cultural film and television".There are few reports about ordinary people.Reported pictures are often presented as female figures wearing traditional Mongolian national costumes.This article combines interview and questionnaire surveys to find that the audience's cognition of Mongolian women mainly stays in personality and appearance characteristics.Through the audience's praise of traditional media official Weibo and analysis of comment data,it is learned that the audience has shaped the media The "successful professional" Mongolian female image and the "selfless love" Mongolian female image are not highly perceived.The study found that media reports deviate from audience perception.This article summarizes the reasons for the deviation into the following five points: First,the media-selective reports under the agenda setting cannot fully present the image of Mongolian women;Second,the lagging control,weakened supervision,and the credibility of the credibility of the new media;T hird,the mixing of cyberspace information Difficult audience identification;Fourth,Audience's stereotypes and fragmented information receiving patterns cause cognitive bias;Fifth,Mongolian women's discourse power in the network is missing;Sisth,Inner Mongolia Autonomous Region has poor image communication strategies.In view of the above reasons,the author proposes several bridging strategies from the perspective of the media and the audience: First,adjust the communication strategy based on the needs of the audience;Second,strictly control,strengthen supervision and enhance the credibility of the new media;Third,strengthen network supervision and purify the network Space;Fourth,Abandon the "high,big,and superior" communication methods in political propaganda;Fifth,Strengthen the supervision of netizens' speech and cultivate grassroots opinion leaders;Sisth,Adjust regional propaganda strategies to eliminate stereotypes.