A Study On Wechat Public Platform Of Hohhot Mongolian Radio And Television

Wechat Public Platform of Hohhot Mongolian Radio and Television is a municipal new media news platform,launched on April 17,2018 by Hohhot Radio and Television Station,reporting the news in Mongolian language.In this paper,the author has sorted out and integrated 3987 pieces of news reports which was published from April17,2018 to December 31,2018 on the Wechat Public Platform of Hohhot Mongolian Radio and Television.The contents of the reports cover the situation of the development in the fields of economy,culture,society and livelihood of Hohhot.The paper mainly studies the reports published on Wechat Public Platform of Hohhot Mongolian Radio and Television and adopts the investigation research,content analytical and statistical analytical methods.This paper states the time background and operating situation of Wechat Public Platform,and makes a thorough study on the content,forms and audience data of the reports.This paper is composed of three parts: introduction,body and conclusion.The introduction part includes the research subject,the purpose of the study and the research significance,the research present situation and the research methods and so on.There are five chapters in the body part.The first chapter tells the current situation of Hohhot Radio and Television Station and wechat public platform of Hohhot Mongolian Radio and Television.It also systematically introduces the development of the Mongolian Radio and Television,the historical background of establishing wechat public platform and the current development situation of the wechat public platform in the age of media integration.The second chapter analyzes the content of the wechat public platform of Hohhot Mongolian Radio and Television,such as the basic situation of the main content,the content classification,the content characteristics,etc.The third chapter conducts in-depth research on the forms and design of the wechat public platform of Hohhot Mongolian Radio and Television,mainly including types of reports,layout and platform functions.In the fourth chapter,the author makes a big data analysis on the audience of Hohhot Mongolian Radio and Television,mainly analyzing the basic situation of the audience,frequent readers,audience data,etc.In the fifth chapter,the author summarizes the achievements and problems of Hohhot Mongolian Radio and Television and puts forward improvement measures and suggestions.In the conclusion,the author makes a brief summary to the paper.The study finds that the problems existing in the operation of the wechat public platform of Hohhot Mongolian Radio and Television are as follows : The inherent thinking of the traditional media people has not completely been changed;the positioning of the audience is not clear;the content of articles is seriously homogenized;the service consciousness is lacking and so on.The author holds an opinion that if the municipal radio and television stations want to get out of the plight of media integration,they should upgrade the media platform to create a media platform with the form of “News + government + service”.In order to achieve good media integration effect,the platform must work with the government and county-level media to set up a wechat public platform with the form of “media + service” that integrates news and services.On the basis of summing up the practical operating experience of the platform from the perspective of communication,this paper puts forward the viewpoint that only by firmly adhering to the principle of party spirits and the purpose of serving the people,and by fully enhancing the influence of new media,can the great development of media integration be realized in wechat platform of Hohhot Mongolian Radio and Television.